{"site":{"name":"Koji","description":"AI-native customer research platform that helps teams conduct, analyze, and synthesize customer interviews at scale.","url":"https://www.koji.so","contentTypes":["blog","documentation"],"lastUpdated":"2026-05-27T06:56:23.703Z"},"content":[{"type":"blog","id":"0cc8ed86-fc82-4f64-abd7-083086c08981","slug":"koji-vs-attest-2026","title":"Koji vs Attest: AI Customer Interviews vs B2C Consumer Survey Panel (2026)","url":"https://www.koji.so/blog/koji-vs-attest-2026","summary":"Attest is an enterprise B2C survey platform with a 125M consumer panel and 5-figure annual contracts. Koji runs AI-moderated voice and chat interviews with automatic thematic analysis, starting at €29/month with no sales cycle. Use Attest for projectable B2C survey distributions; use Koji for the qualitative \"why\" surveys can't reach.","content":"# Koji vs Attest: AI Customer Interviews vs B2C Consumer Survey Panel (2026)\n\n**The short answer:** Attest is a strong enterprise-grade consumer survey platform with a managed B2C panel and dedicated researcher support. Koji is an AI-native research platform that runs **AI-moderated voice and chat interviews**, then thematically analyzes them into shareable reports — automatically. If you need fast, statistically projectable B2C survey data and you're a brand spending five figures a year on consumer research, Attest is a credible choice. If you need the *qualitative depth* surveys can't deliver — the unprompted \"why,\" the emotional context, the verbatim quotes that move a strategy meeting — Koji is the modern AI-native answer, and it starts at a fraction of the price.\n\n## TL;DR comparison\n\n| | **Koji** | **Attest** |\n|---|---|---|\n| **Core method** | AI-moderated voice & chat interviews | Closed-ended consumer surveys |\n| **Best for** | Discovery, churn, JTBD, message testing, B2B + B2C | Brand tracking, concept testing, B2C consumer profiling |\n| **Audience** | Bring your own respondents or use a panel partner | Managed panel of 125M+ consumers across 59 countries |\n| **Follow-up probing** | ✅ AI probes in real time, asks \"why\" automatically | ❌ Static logic — no real-time depth |\n| **Analysis** | Automatic thematic analysis + one-click report | AI summaries + crosstabs (manual interpretation) |\n| **Starting price** | €29 / month (Insights plan, 29 credits) | Speak to sales — contracts typically $10K+/yr |\n| **Speed to insight** | Hours, not weeks | 24–48 hours for field, then manual analysis |\n| **Free trial / self-serve** | ✅ Yes — sign up, run a study | ❌ Demo + sales call required |\n\n## What Attest actually is\n\nAttest is a B2C consumer research platform built for in-house insights teams at large brands. Their customer logos lead with the usual suspects — Netflix, Unilever, Reddit, Nestlé, Shark Ninja — and that tells you everything about the price point. Attest combines four things into a single subscription:\n\n1. **A managed consumer panel** of 125M+ respondents across 59 countries and 70 languages.\n2. **Survey creation** with templates for brand tracking, concept testing, ad testing and consumer profiling.\n3. **AI summaries, crosstabs and statistical significance testing** on the response data.\n4. **Dedicated research consultants** — actual humans included in every plan to advise on methodology and read-outs.\n\nThe pricing model is \"one flat audience cost\" — you pay a predictable rate per survey regardless of whether 500 or 1,000 people complete it. According to public reports, Attest contracts typically start in the **low five figures per year** and scale into six figures for global brands, with pay-as-you-go bundles also starting around $2,000 per study. Pricing isn't published publicly; you have to book a demo.\n\nIt's a credible product. But it's also a survey product. **Every response is bounded by the question you wrote in advance.** When a respondent picks \"C: Too expensive,\" there is no follow-up that says *what specifically felt too expensive, compared to what, and what would have changed your mind?* That follow-up is exactly where strategy lives.\n\n## What Koji actually is\n\nKoji is an AI-native customer research platform. You give it a research brief — \"find out why power users are downgrading\" or \"test these three positioning angles with mid-market SaaS buyers\" — and the platform:\n\n- Drafts a discussion guide using a **mix of [structured questions](/docs/structured-questions-guide) and open-ended prompts** across six question types (open-ended, scale, single-choice, multiple-choice, ranking, yes/no).\n- Runs **AI-moderated voice or chat interviews** with your respondents, [probing in real time](/docs/probing-and-follow-up-questions) whenever an answer is shallow, contradictory or interesting.\n- Transcribes everything, runs [automatic thematic analysis](/docs/understanding-themes-patterns), and generates a [shareable research report](/docs/generating-research-reports) in minutes.\n- Lets you steer the analysis through a [customizable AI Consultant](/docs/working-with-the-ai-consultant) — ask \"what objections came up about pricing?\" and get a back-quoted answer in seconds.\n\nThe whole thing runs on a **credit model**: text interviews cost 1 credit, voice interviews cost 3 credits, and a [quality gate](/docs/improve-user-interview-completion-rate) means only conversations scoring 3+ on engagement actually consume credits. The Insights plan starts at €29/month for 29 credits. The Interviews plan is €79/month for 79 credits. There is no minimum contract, no procurement cycle, and no \"talk to sales.\"\n\n## Methodology: surveys vs AI interviews\n\nThis is the real divide.\n\nAttest is **synchronous closed-ended survey data**. You write 10–15 questions, dispatch them to a recruited audience, get answers back in 24–48 hours. Great for \"what percentage of US dog owners are aware of brand X?\" — terrible for \"why did the 27% who recognised us still not buy?\"\n\nKoji is **asynchronous AI-moderated conversation**. The respondent talks (or types) for 10–15 minutes; the AI listens, asks the obvious follow-ups a human researcher would ask, and pushes past surface-level answers. Voice interviews in particular surface 3–4x more usable insight per respondent than equivalent surveys — voice is harder to fake, harder to speed through, and harder to give a one-word answer to. See the deeper comparison: [voice interviews vs text interviews](/blog/voice-vs-text-interviews-data).\n\nIf your hypothesis is \"we know what the answer choices are; we want to know the distribution,\" Attest wins. If your hypothesis is \"we don't actually know what people will say, and that's the whole point,\" only Koji works.\n\n## Pricing: where the real gap shows up\n\nAttest does not publish self-serve pricing. Based on multiple public sources, the entry bundle starts around **$2,000 for a single study**, while ongoing subscriptions are typically **$10,000–$50,000+ per year**, scaling with audience volume and number of brands tracked.\n\nKoji's Insights plan starts at **€29/month**. That gets you 29 credits — enough for roughly 29 text interviews or ~9 voice interviews every month, including the AI moderator, transcription, thematic analysis and reporting. The Interviews plan at €79/month is enough for most product teams running continuous discovery; overage is a flat €1/credit. There is no sales cycle, no panel fee unless you opt in to a recruitment partner, and no procurement bottleneck.\n\nFor a startup, scale-up or in-house product team that wants to run real customer research without committing to a five-figure annual contract, that's an order-of-magnitude difference.\n\n## Speed to insight\n\nAttest delivers field data fast — usually within 24–48 hours. But that's only the data collection step. *Analysis* still requires a human (or their dedicated research consultant) to interpret the crosstabs, write up the findings, and turn them into a slide deck.\n\nKoji compresses field + analysis + reporting into one workflow. Your interviews go live as soon as you publish the study, every completed interview is transcribed and themed automatically, and the [research report regenerates itself](/docs/reading-your-research-report) as new data arrives. Most teams have a defensible read-out in **under 48 hours from \"what should we test?\" to \"here's what they said and why.\"**\n\n## The market context\n\nThree industry data points worth knowing:\n\n- The share of organizations where research is **essential to all levels of business strategy nearly tripled in a single year** — from 8% in 2025 to 22% in 2026 (User Interviews, *State of User Research*).\n- **66% of teams report higher demand for research in 2026**, and **69% of researchers now use AI in at least some of their studies** (Maze, *Future of User Research 2026*).\n- The user research and user testing software market was worth **$788M in 2024** and is projected to hit **$1.3B by 2032** at a 7.4% CAGR (Verified Market Research).\n\nIn plain English: demand is up, AI adoption is up, and the tools that ride both waves — AI-native, conversational, automated — are taking share from legacy survey platforms.\n\n## When to choose Attest\n\nPick Attest if:\n- You need **statistically projectable consumer survey data** at sample sizes of n=500+.\n- You're an in-house brand or insights team at a B2C company doing **regular brand tracking, ad testing, or concept testing**.\n- You already have a five-figure annual budget for consumer research and want a managed panel and human researcher support included.\n\nPick Koji if:\n- You need **qualitative depth, not just distributions** — the unprompted \"why\" behind the choice.\n- You're a **product team, founder, marketer, or researcher** running discovery, churn, win/loss, JTBD, message testing or pricing research.\n- You're running **B2B research** (Attest is built around the B2C panel; B2B audiences require BYO recruitment either way).\n- You want a tool you can **start using today** without a procurement cycle.\n- You want **AI-moderated voice interviews** with automatic thematic analysis — not just AI-summarized survey data.\n\n## The honest verdict\n\nAttest is a mature, well-engineered B2C survey platform with a managed panel and a five-figure price tag to match. If that's the problem you have, you'll get value.\n\nBut surveys are increasingly the wrong tool for the most valuable research questions a team faces: *why* customers churn, *why* a feature isn't landing, *why* a message resonates with one ICP and not another. Those are conversation problems, not multiple-choice problems. AI-moderated interviews answer them in a way no survey panel ever will — and at a fraction of the cost.\n\nKoji is the platform built for the conversation half of research. If you're evaluating Attest, you owe it to your budget — and your insights — to spend ten minutes trying Koji first.\n\n## Try Koji free\n\nNo demo. No sales call. No annual contract. [Sign up for Koji](https://www.koji.so/signup) and run your first AI-moderated interview in under five minutes. Bring your own respondents or connect a panel partner. From research question to themed insight report in hours, not weeks.\n\n## Related reading\n\n- [Best customer research platforms in 2026](/blog/best-customer-research-platforms-2026)\n- [Best AI customer interview tools in 2026](/blog/best-ai-customer-interview-tools-2026)\n- [Voice interviews vs text interviews: which gets better data](/blog/voice-vs-text-interviews-data)\n- [AI-moderated vs human-moderated interviews](/blog/ai-moderated-vs-human-moderated-interviews)\n- [Best B2C customer research guide](/blog/b2c-user-research-guide-2026)\n- [How to recruit user research participants](/blog/how-to-recruit-user-research-participants-2026)","category":"Research","lastModified":"2026-05-27T02:02:27.549462+00:00","metaTitle":"Koji vs Attest 2026: AI Interviews vs B2C Survey Panel Compared","metaDescription":"Attest delivers fast B2C consumer survey data from a 125M+ panel. Koji runs AI-moderated voice interviews with automatic thematic analysis. The honest side-by-side for 2026.","keywords":["koji vs attest","attest alternative","attest pricing 2026","b2c consumer research platform","ai-moderated interviews","attest vs","consumer survey panel","enterprise consumer research","b2c market research tool"],"aiSummary":"Attest is an enterprise B2C survey platform with a 125M consumer panel and 5-figure annual contracts. Koji runs AI-moderated voice and chat interviews with automatic thematic analysis, starting at €29/month with no sales cycle. Use Attest for projectable B2C survey distributions; use Koji for the qualitative \"why\" surveys can't reach.","aiKeywords":["koji vs attest","attest alternative","ai-moderated interviews","consumer research platform","b2c survey panel","structured questions","quality-gated credits","attest pricing"],"aiContentType":"comparison","faqItems":[{"answer":"Koji is a complementary or alternative depending on your research need. Attest excels at statistically projectable B2C survey data. Koji excels at AI-moderated voice and chat interviews that surface the unprompted \"why\" surveys can't reach. Teams running discovery, churn, JTBD or message testing usually find Koji a stronger fit; teams running quantitative brand tracking on a managed panel stick with Attest.","question":"Is Koji a direct alternative to Attest?"},{"answer":"Attest doesn't publish self-serve pricing — public sources put entry studies around $2,000 and annual contracts in the $10,000–$50,000+ range. Koji's Insights plan starts at €29/month and Interviews at €79/month, with overage billed at €1/credit. There's no sales cycle, no minimum and no procurement step.","question":"How much cheaper is Koji than Attest?"},{"answer":"No. Attest is a survey platform. All responses are bounded by the answer choices you wrote in advance. Koji runs AI-moderated voice (3 credits per interview) and chat (1 credit per interview) sessions where the AI probes in real time using six structured question types: open-ended, scale, single-choice, multiple-choice, ranking and yes/no.","question":"Does Attest run voice interviews like Koji?"},{"answer":"Yes — and this is one of the largest practical differences. Attest's 125M panel is built for B2C. Koji is method-agnostic on audience: bring your own respondents (customers, leads, ex-customers), use a participant marketplace, or send the interview link via email or any channel. B2B teams running win/loss, churn, JTBD and ICP research are a primary Koji use case.","question":"Can I use Koji for B2B research?"},{"answer":"Attest includes human researchers in every plan to help with methodology and read-outs — a real benefit if you don't have in-house research expertise. Koji replaces that role with a customizable AI Consultant that drafts the brief, suggests follow-up questions, surfaces themes, and back-quotes evidence on demand. It's available 24/7 and scales without contract limits.","question":"What about the dedicated research consultants Attest provides?"},{"answer":"Yes. Koji's structured question types (scale, single-choice, multiple-choice, ranking, yes/no) deliver clean quantitative data alongside the qualitative interview transcripts. The report combines distribution charts with themed verbatim quotes, so you get both the percentage and the reason behind it in a single read-out.","question":"Does Koji do quantitative analysis at all?"}],"relatedTopics":["ai-moderated-interview-platforms-2026","best-ai-customer-interview-tools-2026","b2c-user-research-guide-2026","customer-research-automation-2026","best-customer-research-platforms-2026"]}],"pagination":{"total":1,"returned":1,"offset":0}}