{"site":{"name":"Koji","description":"AI-native customer research platform that helps teams conduct, analyze, and synthesize customer interviews at scale.","url":"https://www.koji.so","contentTypes":["blog","documentation"],"lastUpdated":"2026-08-26T12:05:23.745Z"},"content":[{"type":"blog","id":"0cc8ed86-fc82-4f64-abd7-083086c08981","slug":"koji-vs-attest-2026","title":"Koji vs Attest: AI Customer Interviews vs B2C Consumer Survey Panel (2026)","url":"https://www.koji.so/blog/koji-vs-attest-2026","summary":"Attest is an enterprise B2C survey platform with a 125M consumer panel and 5-figure annual contracts. Koji runs AI-moderated voice and chat interviews with automatic thematic analysis, with interviews as low as €1 per qualified interview, self-serve on pay as you go with no subscription and no sales cycle. Use Attest for projectable B2C survey distributions; use Koji for the qualitative \"why\" surveys can't reach.","content":"# Koji vs Attest: AI Customer Interviews vs B2C Consumer Survey Panel (2026)\n\n**The short answer:** Attest is a strong enterprise-grade consumer survey platform with a managed B2C panel and dedicated researcher support. Koji is an AI-native research platform that runs **AI-moderated voice and chat interviews**, then thematically analyzes them into shareable reports — automatically. If you need fast, statistically projectable B2C survey data and you're a brand spending five figures a year on consumer research, Attest is a credible choice. If you need the *qualitative depth* surveys can't deliver — the unprompted \"why,\" the emotional context, the verbatim quotes that move a strategy meeting — Koji is the modern AI-native answer, and it starts at a fraction of the price.\n\n## TL;DR comparison\n\n| | **Koji** | **Attest** |\n|---|---|---|\n| **Core method** | AI-moderated voice & chat interviews | Closed-ended consumer surveys |\n| **Best for** | Discovery, churn, JTBD, message testing, B2B + B2C | Brand tracking, concept testing, B2C consumer profiling |\n| **Audience** | Recruited for you from a global panel network, quoted per respondent in credits, or a list you already have | Managed panel of 125M+ consumers across 59 countries |\n| **Follow-up probing** | ✅ AI probes in real time, asks \"why\" automatically | ❌ Static logic — no real-time depth |\n| **Analysis** | Automatic thematic analysis + one-click report | AI summaries + crosstabs (manual interpretation) |\n| **Starting price** | From €1 per qualified interview. Pay as you go, no subscription | Speak to sales — contracts typically $10K+/yr |\n| **Speed to insight** | Hours, not weeks | 24–48 hours for field, then manual analysis |\n| **Free trial / self-serve** | ✅ Yes — sign up, run a study | ❌ Demo + sales call required |\n\n## What Attest actually is\n\nAttest is a B2C consumer research platform built for in-house insights teams at large brands. Their customer logos lead with the usual suspects — Netflix, Unilever, Reddit, Nestlé, Shark Ninja — and that tells you everything about the price point. Attest combines four things into a single subscription:\n\n1. **A managed consumer panel** of 125M+ respondents across 59 countries and 70 languages.\n2. **Survey creation** with templates for brand tracking, concept testing, ad testing and consumer profiling.\n3. **AI summaries, crosstabs and statistical significance testing** on the response data.\n4. **Dedicated research consultants** — actual humans included in every plan to advise on methodology and read-outs.\n\nThe pricing model is \"one flat audience cost\" — you pay a predictable rate per survey regardless of whether 500 or 1,000 people complete it. According to public reports, Attest contracts typically start in the **low five figures per year** and scale into six figures for global brands, with pay-as-you-go bundles also starting around $2,000 per study. Pricing isn't published publicly; you have to book a demo.\n\nIt's a credible product. But it's also a survey product. **Every response is bounded by the question you wrote in advance.** When a respondent picks \"C: Too expensive,\" there is no follow-up that says *what specifically felt too expensive, compared to what, and what would have changed your mind?* That follow-up is exactly where strategy lives.\n\n## What Koji actually is\n\nKoji is an AI-native customer research platform. You give it a research brief — \"find out why power users are downgrading\" or \"test these three positioning angles with mid-market SaaS buyers\" — and the platform:\n\n- Drafts a discussion guide using a **mix of [structured questions](/docs/structured-questions-guide) and open-ended prompts** across six question types (open-ended, scale, single-choice, multiple-choice, ranking, yes/no).\n- Runs **AI-moderated voice or chat interviews** with your respondents, [probing in real time](/docs/probing-and-follow-up-questions) whenever an answer is shallow, contradictory or interesting.\n- Transcribes everything, runs [automatic thematic analysis](/docs/understanding-themes-patterns), and generates a [shareable research report](/docs/generating-research-reports) in minutes.\n- Lets you steer the analysis through a [customizable AI Consultant](/docs/working-with-the-ai-consultant) — ask \"what objections came up about pricing?\" and get a back-quoted answer in seconds.\n\nInterviews start as low as **€1 per qualified interview**, and voice as low as €3. A [quality gate](/docs/improve-user-interview-completion-rate) means a conversation scoring below 3 out of 5 is free, so you only pay for the ones that bring insights. Start with pay as you go. No subscription needed. There is no minimum contract, no procurement cycle, and no \"talk to sales.\"\n\n## Methodology: surveys vs AI interviews\n\nThis is the real divide.\n\nAttest is **synchronous closed-ended survey data**. You write 10–15 questions, dispatch them to a recruited audience, get answers back in 24–48 hours. Great for \"what percentage of US dog owners are aware of brand X?\" — terrible for \"why did the 27% who recognised us still not buy?\"\n\nKoji is **asynchronous AI-moderated conversation**. The respondent talks (or types) for 10–15 minutes; the AI listens, asks the obvious follow-ups a human researcher would ask, and pushes past surface-level answers. Voice interviews in particular surface 3–4x more usable insight per respondent than equivalent surveys — voice is harder to fake, harder to speed through, and harder to give a one-word answer to. See the deeper comparison: [voice interviews vs text interviews](/blog/voice-vs-text-interviews-data).\n\nIf your hypothesis is \"we know what the answer choices are; we want to know the distribution,\" Attest wins. If your hypothesis is \"we don't actually know what people will say, and that's the whole point,\" only Koji works.\n\n## Pricing: where the real gap shows up\n\nAttest does not publish self-serve pricing. Based on multiple public sources, the entry bundle starts around **$2,000 for a single study**, while ongoing subscriptions are typically **$10,000–$50,000+ per year**, scaling with audience volume and number of brands tracked.\n\nKoji is self-serve, and interviews start as low as **€1 per qualified interview**, with voice as low as **€3**. Start with pay as you go. No subscription needed. Every interview includes the AI moderator, transcription, thematic analysis and reporting, and volume pricing and plans are there when you want them. There is no overage. You pay as you go, and you only ever pay for the conversations that bring insights. If your balance runs out, your study pauses until you top up. Nothing is ever charged automatically. There is no sales cycle, no procurement bottleneck, and panel recruitment is built in with the exact credit cost quoted before you launch.\n\nFor a startup, scale-up or in-house product team that wants to run real customer research without committing to a five-figure annual contract, that's an order-of-magnitude difference.\n\n## Speed to insight\n\nAttest delivers field data fast — usually within 24–48 hours. But that's only the data collection step. *Analysis* still requires a human (or their dedicated research consultant) to interpret the crosstabs, write up the findings, and turn them into a slide deck.\n\nKoji compresses field + analysis + reporting into one workflow. Your interviews go live as soon as you publish the study, every completed interview is transcribed and themed automatically, and the [research report regenerates itself](/docs/reading-your-research-report) as new data arrives. Most teams have a defensible read-out in **under 48 hours from \"what should we test?\" to \"here's what they said and why.\"**\n\n## The market context\n\nThree industry data points worth knowing:\n\n- The share of organizations where research is **essential to all levels of business strategy nearly tripled in a single year** — from 8% in 2025 to 22% in 2026 (User Interviews, *State of User Research*).\n- **66% of teams report higher demand for research in 2026**, and **69% of researchers now use AI in at least some of their studies** (Maze, *Future of User Research 2026*).\n- The user research and user testing software market was worth **$788M in 2024** and is projected to hit **$1.3B by 2032** at a 7.4% CAGR (Verified Market Research).\n\nIn plain English: demand is up, AI adoption is up, and the tools that ride both waves — AI-native, conversational, automated — are taking share from legacy survey platforms.\n\n## When to choose Attest\n\nPick Attest if:\n- You need **statistically projectable consumer survey data** at sample sizes of n=500+.\n- You're an in-house brand or insights team at a B2C company doing **regular brand tracking, ad testing, or concept testing**.\n- You already have a five-figure annual budget for consumer research and want a managed panel and human researcher support included.\n\nPick Koji if:\n- You need **qualitative depth, not just distributions** — the unprompted \"why\" behind the choice.\n- You're a **product team, founder, marketer, or researcher** running discovery, churn, win/loss, JTBD, message testing or pricing research.\n- You're running **B2B research** (Attest is built around the B2C panel; with Koji you describe the B2B audience and get a per-respondent quote in credits, or interview a list you already have).\n- You want a tool you can **start using today** without a procurement cycle.\n- You want **AI-moderated voice interviews** with automatic thematic analysis — not just AI-summarized survey data.\n\n## The honest verdict\n\nAttest is a mature, well-engineered B2C survey platform with a managed panel and a five-figure price tag to match. If that's the problem you have, you'll get value.\n\nBut surveys are increasingly the wrong tool for the most valuable research questions a team faces: *why* customers churn, *why* a feature isn't landing, *why* a message resonates with one ICP and not another. Those are conversation problems, not multiple-choice problems. AI-moderated interviews answer them in a way no survey panel ever will — and at a fraction of the cost.\n\nKoji is the platform built for the conversation half of research. If you're evaluating Attest, you owe it to your budget — and your insights — to spend ten minutes trying Koji first.\n\n## Try Koji free\n\nNo demo. No sales call. No annual contract. [Sign up for Koji](https://www.koji.so/signup) and run your first AI-moderated interview in under five minutes. You do not need your own respondents. Koji recruits them for you, quoted in credits before launch, and interviews your own list when you have one. From research question to themed insight report in hours, not weeks.\n\n## Related reading\n\n- [Best customer research platforms in 2026](/blog/best-customer-research-platforms-2026)\n- [Best AI customer interview tools in 2026](/blog/best-ai-customer-interview-tools-2026)\n- [Voice interviews vs text interviews: which gets better data](/blog/voice-vs-text-interviews-data)\n- [AI-moderated vs human-moderated interviews](/blog/ai-moderated-vs-human-moderated-interviews)\n- [Best B2C customer research guide](/blog/b2c-user-research-guide-2026)\n- [How to recruit user research participants](/blog/how-to-recruit-user-research-participants-2026)","category":"Research","lastModified":"2026-08-19T21:51:53.291961+00:00","metaTitle":"Koji vs Attest 2026: AI Interviews vs B2C Survey Panel Compared","metaDescription":"Attest delivers fast B2C consumer survey data from a 125M+ panel. Koji runs AI-moderated voice interviews with automatic thematic analysis. The honest side-by-side for 2026.","keywords":["koji vs attest","attest alternative","attest pricing 2026","b2c consumer research platform","ai-moderated interviews","attest vs","consumer survey panel","enterprise consumer research","b2c market research tool"],"aiSummary":"Attest is an enterprise B2C survey platform with a 125M consumer panel and 5-figure annual contracts. Koji runs AI-moderated voice and chat interviews with automatic thematic analysis, with interviews as low as €1 per qualified interview, self-serve on pay as you go with no subscription and no sales cycle. Use Attest for projectable B2C survey distributions; use Koji for the qualitative \"why\" surveys can't reach.","aiKeywords":["koji vs attest","attest alternative","ai-moderated interviews","consumer research platform","b2c survey panel","structured questions","quality-gated credits","attest pricing"],"aiContentType":"comparison","faqItems":[{"answer":"Koji is a complementary or alternative depending on your research need. Attest excels at statistically projectable B2C survey data. Koji excels at AI-moderated voice and chat interviews that surface the unprompted \"why\" surveys can't reach. Teams running discovery, churn, JTBD or message testing usually find Koji a stronger fit; teams running quantitative brand tracking on a managed panel stick with Attest.","question":"Is Koji a direct alternative to Attest?"},{"answer":"Attest doesn't publish self-serve pricing; public sources put entry studies around $2,000 and annual contracts in the $10,000–$50,000+ range. Koji is self-serve, with interviews as low as €1 per qualified interview and voice as low as €3. Start with pay as you go. No subscription needed, and there is no overage: you only ever pay for the conversations that bring insights. If your balance runs out, your study pauses until you top up. Nothing is ever charged automatically. There's no sales cycle, no minimum and no procurement step.","question":"How much cheaper is Koji than Attest?"},{"answer":"No. Attest is a survey platform. All responses are bounded by the answer choices you wrote in advance. Koji runs AI-moderated voice and chat sessions where the AI probes in real time using six structured question types: open-ended, scale, single-choice, multiple-choice, ranking and yes/no.","question":"Does Attest run voice interviews like Koji?"},{"answer":"Yes, and this is one of the largest practical differences. Attest's 125M panel is built for B2C. Koji is method-agnostic on audience: recruit through Koji's built-in panel network (you describe the audience and approve a credit quote before launch), interview people you already have (customers, leads, ex-customers), or send the interview link via email or any channel. B2B teams running win/loss, churn, JTBD and ICP research are a primary Koji use case.","question":"Can I use Koji for B2B research?"},{"answer":"Attest includes human researchers in every plan to help with methodology and read-outs — a real benefit if you don't have in-house research expertise. Koji replaces that role with a customizable AI Consultant that drafts the brief, suggests follow-up questions, surfaces themes, and back-quotes evidence on demand. It's available 24/7 and scales without contract limits.","question":"What about the dedicated research consultants Attest provides?"},{"answer":"Yes. Koji's structured question types (scale, single-choice, multiple-choice, ranking, yes/no) deliver clean quantitative data alongside the qualitative interview transcripts. The report combines distribution charts with themed verbatim quotes, so you get both the percentage and the reason behind it in a single read-out.","question":"Does Koji do quantitative analysis at all?"}],"relatedTopics":["ai-moderated-interview-platforms-2026","best-ai-customer-interview-tools-2026","b2c-user-research-guide-2026","customer-research-automation-2026","best-customer-research-platforms-2026"]}],"pagination":{"total":1,"returned":1,"offset":0}}