{"site":{"name":"Koji","description":"AI-native customer research platform that helps teams conduct, analyze, and synthesize customer interviews at scale.","url":"https://www.koji.so","contentTypes":["blog","documentation"],"lastUpdated":"2026-09-20T20:55:19.503Z"},"content":[{"type":"blog","id":"29d5ce85-817e-4e1c-81d0-e11f3a9d3680","slug":"koji-vs-quantilope-2026","title":"Koji vs Quantilope (2026): Which AI Research Platform Wins?","url":"https://www.koji.so/blog/koji-vs-quantilope-2026","summary":"Koji and Quantilope both automate research with AI, but Quantilope is an enterprise quantitative survey platform starting near $22,000/year, while Koji is a qualitative-first AI-moderated interview platform with interviews as low as €1 per qualified interview and €3 per qualified voice interview. You start free with 10 credits, no card, then pay as you go with no subscription. Koji runs AI voice and text interviews, probes up to 3 follow-ups, auto-codes themes, and generates one-click reports. Choose Quantilope for advanced quant at enterprise scale; choose Koji for conversational depth at survey speed and a fraction of the cost.","content":"## TL;DR\n\n**Koji and Quantilope both use AI to automate market research, but they are built for different buyers.** Quantilope is an enterprise *quantitative* insights platform for large brand and insights teams running advanced survey methodologies (conjoint, MaxDiff, brand tracking), with pricing that reportedly starts around **$22,000 per year**. Koji is an **AI-native, qualitative-first platform** that runs AI-moderated voice and text interviews, automatically codes the transcripts, and generates a stakeholder-ready report. Interviews start as low as €1 per qualified interview and €3 per qualified voice interview. You start free with 10 credits, no card, then pay as you go, with no annual contract and no five-figure floor.\n\nIf you are an enterprise insights team that lives in advanced quant and has the budget, Quantilope is a capable platform. If you want the *depth of real customer conversations* — at survey speed and survey scale, without a five-figure commitment — Koji is the modern choice.\n\n## Koji vs Quantilope at a glance\n\n| | **Koji** | **Quantilope** |\n|---|---|---|\n| **Core method** | AI-moderated voice & text interviews (qual-first, with structured quant questions) | Automated quantitative surveys + advanced methods |\n| **Best for** | Founders, PMs, researchers, agencies who need depth fast | Enterprise brand & insights teams running advanced quant |\n| **Entry price** | From €1 per qualified interview, €3 for voice; free 10 credits, no card; pay as you go, no contract | ~$22,000/year (contact-based) |\n| **Time to insight** | Hours — interviews run 24/7, themes auto-generated | Days to weeks depending on method |\n| **Qualitative depth** | Native — AI probes up to 3 follow-ups per question | Add-on qual methods; survey-led |\n| **Analysis** | Automatic thematic coding + one-click report | Automated charting & significance testing |\n| **Setup effort** | Describe your goal, AI drafts the study | Researcher builds the survey & methodology |\n\n## What is Quantilope?\n\nQuantilope, founded in 2014, is a **consumer intelligence platform for automated, AI-powered research**. It was named the #2 top technology provider for consumer research in the Greenbook GRIT report and is best known for putting **advanced quantitative methodologies** — conjoint, MaxDiff, brand tracking, price sensitivity — into an automated, drag-and-drop survey builder. Its AI co-pilot, \"quinn,\" suggests survey inputs, generates chart headlines, and drafts recommendations.\n\nQuantilope offers roughly 15 fully automated advanced methods with automated significance testing, charting, and data cleaning. It is genuinely powerful for **quant at scale** — and priced accordingly. Public pricing data points the entry tier at around **$22,000**, with implicit and qualitative methods reserved for premium, contact-based tiers. Reviewers also note real friction: clunky dashboarding, limited crosstabs that require Excel export, and missing drag-and-drop features that exist on cheaper platforms.\n\n## What is Koji?\n\nKoji is an **AI-native customer research platform** built around a simple idea: the richest insight comes from *conversations*, not checkboxes — and AI can now run those conversations at the scale of a survey.\n\nYou describe what you want to learn, and Koji's AI consultant drafts the interview plan. Respondents take an [AI-moderated voice or text interview](/docs/ai-voice-interviews) that adapts in real time, [probing up to three follow-ups per question](/docs/ai-probing-guide) to get past surface answers. When interviews complete, Koji [automatically codes the transcripts](/docs/thematic-analysis-guide), surfaces themes with supporting quotes, and generates a [one-click research report](/docs/generating-research-reports) — no manual tagging, no moderator bias, no analyst bottleneck.\n\nCrucially, Koji is not \"qual *or* quant.\" Every study can mix [six structured question types](/docs/structured-questions-guide) — open-ended, [scale](/docs/scale-questions-guide), single choice, multiple choice, [ranking](/docs/choice-ranking-questions-guide), and yes/no — so you get chartable quantitative data *and* the conversational \"why\" behind it in the same interview.\n\n## Pricing: pay as you go vs a five-figure floor\n\nThis is the starkest difference. Quantilope is an enterprise contract that reportedly starts near **$22,000/year**. Koji is priced on what you actually use:\n\n- **Interviews as low as €1:** €1 per qualified interview, €3 per qualified voice interview\n- **Free to start:** 10 credits at signup, no card required\n- **No subscription needed:** pay as you go, and buy only what one study needs\n- **You pay for what worked:** a conversation that scores below 3 out of 5 is free and never charged\n\nThat means a team can run dozens of in-depth voice interviews on Koji for the price of a single afternoon of consulting, and validate the platform on the free credits before spending anything. You are never tied to a subscription. There is no overage. You pay as you go, and you only ever pay for the conversations that bring insights. For most founders, product teams, and agencies, the math is not close.\n\n## Methodology: quant scale vs conversational depth\n\nQuantilope's strength is **statistical rigor on structured quant**. If your core question is \"which of these 12 product features drives the most preference, with significance testing?\", its automated [conjoint and MaxDiff](/docs/conjoint-analysis-guide) tooling is built for exactly that.\n\nKoji's strength is **understanding the human reasoning behind the numbers**. An AI-moderated interview does not just record that a customer rated onboarding 4/10 — it asks *why*, follows the thread, and captures the verbatim story. The global market research industry is on track to reach roughly **$150 billion in 2026**, yet online qualitative research still represents only about **6% of spend versus 35% for quantitative** — a gap that exists largely because deep qual has historically been slow and expensive to run. AI moderation collapses that cost, which is exactly the space Koji is built for. For a fuller breakdown, see our guide to [qualitative vs quantitative research](/docs/qualitative-vs-quantitative-research).\n\n## Speed: hours, not weeks\n\nQuantilope automates survey programming and charting, which is fast for quant. But fielding, incidence, and analysis still run on a project timeline. Koji interviews run **24/7** the moment you publish a link — respondents can take them on their own time, and themes populate as data arrives. You do not need an audience of your own either. If you have a list, Koji interviews it. If you do not, Koji recruits the respondents for you: describe the market, demographics, role and screening questions, and you get a live per respondent quote in credits to approve before launch. Multi market recruitment is supported, and you can soft launch a small test batch before committing the full sample. Automated thematic analysis is documented at roughly **28x faster than manual coding** (about 20 minutes versus 567 minutes per study in a 2024 *JMIR AI* study), so the analyst bottleneck that defines traditional research effectively disappears.\n\n## Where Quantilope wins\n\nTo be fair: if you are an enterprise insights team running **continuous brand trackers, large-sample conjoint, or implicit association testing** and you need defensible statistical significance across thousands of respondents, Quantilope is purpose-built for that and Koji is not trying to be. Quantilope also has a longer track record with large CPG brands.\n\n## The verdict\n\n**Choose Quantilope** if you are a well-funded enterprise insights team whose work is fundamentally advanced quantitative methodology and you have a five-figure budget.\n\n**Choose Koji** if you want to *talk to your customers* — really talk to them — at survey speed and scale, mix in structured quant when you need it, and get from question to insight in hours instead of weeks, starting free and paying as you go.\n\nFor most modern teams, the bottleneck was never running more surveys. It was getting the *why* behind the data, fast and affordably. That is the problem Koji was built to solve.\n\n## Try Koji free\n\nYou can publish your first AI-moderated study on Koji in minutes — describe your goal, let the AI draft the interview, and share the link. See themes and a finished report before you would have finished writing a traditional survey. [Start with Koji](/) and run your first interviews today, or explore the [market researcher's guide to AI research](/docs/koji-for-market-researchers) to see how teams are making the switch.","category":"Research","lastModified":"2026-08-19T21:56:31.998715+00:00","metaTitle":"Koji vs Quantilope (2026): Which AI Research Platform Wins? | Koji","metaDescription":"Koji vs Quantilope compared for 2026 — pricing ($22k/yr vs from €1 per qualified interview), qualitative depth, speed, and methodology. See which AI research platform fits your team.","keywords":["koji vs quantilope","quantilope alternative","quantilope pricing","ai market research platform","automated research platform","quantilope vs koji 2026","consumer insights platform"],"aiSummary":"Koji and Quantilope both automate research with AI, but Quantilope is an enterprise quantitative survey platform starting near $22,000/year, while Koji is a qualitative-first AI-moderated interview platform with interviews as low as €1 per qualified interview and €3 per qualified voice interview. You start free with 10 credits, no card, then pay as you go with no subscription. Koji runs AI voice and text interviews, probes up to 3 follow-ups, auto-codes themes, and generates one-click reports. Choose Quantilope for advanced quant at enterprise scale; choose Koji for conversational depth at survey speed and a fraction of the cost.","aiKeywords":["koji vs quantilope","quantilope alternative 2026","ai market research platform","automated consumer insights","quantilope pricing","ai moderated interviews","conjoint alternative"],"aiContentType":"comparison","faqItems":[{"answer":"Yes, especially for teams that want qualitative depth without a five-figure contract. Quantilope is an enterprise quantitative platform starting around $22,000/year; Koji is an AI-native qualitative-first platform that runs AI-moderated voice and text interviews, auto-codes themes, and generates reports, with interviews as low as €1 per qualified interview and €3 per qualified voice interview. You start free with 10 credits, no card, then pay as you go with no subscription. Koji also supports structured quant questions, so you can cover both qual and quant in one study.","question":"Is Koji a good Quantilope alternative?"},{"answer":"Public data points Quantilope's entry tier near $22,000 per year on a contact-based, annual contract. Koji has no required contract: interviews start as low as €1 per qualified interview and €3 per qualified voice interview. Start free with 10 credits, no card, then pay as you go with no subscription. A conversation that scores below 3 out of 5 is free and never charged. Volume pricing and plans are there when you want them.","question":"How much does Quantilope cost compared to Koji?"},{"answer":"Koji supports six structured question types — open-ended, scale, single choice, multiple choice, ranking, and yes/no — so you get chartable quantitative data alongside conversational depth. For very advanced quant methods like large-sample conjoint, MaxDiff, and implicit testing across thousands of respondents, Quantilope is more specialized.","question":"Does Koji do quantitative research like Quantilope?"},{"answer":"Koji is typically faster to insight for qualitative work. Interviews run 24/7 the moment you publish a link, and themes generate automatically — AI thematic analysis is documented at roughly 28x faster than manual coding. Quantilope automates survey charting but still runs on a project fielding timeline.","question":"Which is faster, Koji or Quantilope?"},{"answer":"Enterprise insights teams running continuous brand trackers, large-sample conjoint, or implicit association testing with strict statistical-significance requirements — and the budget for a five-figure annual platform — are the best fit for Quantilope.","question":"Who should use Quantilope instead of Koji?"}],"relatedTopics":["AI Market Research","Consumer Insights","Research Platforms","Quantitative Research","Qualitative Research","Conjoint Analysis"]}],"pagination":{"total":1,"returned":1,"offset":0}}