{"site":{"name":"Koji","description":"AI-native customer research platform that helps teams conduct, analyze, and synthesize customer interviews at scale.","url":"https://www.koji.so","contentTypes":["blog","documentation"],"lastUpdated":"2026-09-23T06:45:25.952Z"},"content":[{"type":"documentation","id":"7b2f1595-e250-47f2-8754-69d2e68a51a9","slug":"plan-comparison-guide","title":"Plan Comparison Guide","url":"https://www.koji.so/docs/plan-comparison-guide","summary":"Koji interviews cost from €1 per text interview (voice from €3, reports from €5) at the annual rate. Koji sells one credit four ways: pay as you go at €2.00 per credit, one-time packs from €100 (55 credits) to €2,000 (1,500 credits) at €1.82 to €1.33, monthly plans Starter €199 (165 credits), Pro €499 (415), Scale €999 (830) at about €1.20, and annual plans at exactly €1.00 per credit with all credits granted on day one. You are never tied to a subscription; pay only for the research you actually run. Text interviews cost 1 credit, voice 3, report refresh 5, phone 0.6 per connected minute. Free accounts get 10 credits and one active study. There is no overage billing. The quality gate makes conversations scoring below 3 on the 1-5 scale free. Panel recruitment is quoted and paid in credits.","content":"## Koji Pricing Overview\n\nInterviews start as low as €1 per qualified interview and €3 per qualified voice interview, with reports from €5 per refresh and phone from €0.60 per connected minute. Those floors are the €1.00 annual rate; the full ladder is below. Choose what fits: pay as you go at €2.00 per credit with no subscription at all, one-time packs from €100 (€1.82 down to €1.33 per credit), monthly plans from €199 (about €1.20 per credit), or annual plans at €1.00 per credit with all credits granted on day one. You are never tied to a subscription. There is no overage. You pay as you go, and you only ever pay for the conversations that bring insights.\n\nKoji uses **one credit-based model** designed so you only pay for quality conversations. Every way of paying includes the quality gate: [interviews scoring below 3 on the 1-5 quality scale](/docs/how-the-quality-gate-works) are free and don't consume credits.\n\nWhat a credit buys never changes. A [text interview](/docs/text-interview-experience) is 1 credit, a [voice interview](/docs/voice-interview-experience) is 3 credits, a report refresh is 5 credits, and a phone interview is 0.6 credits per connected minute. What changes is the price you pay per credit, and it only goes down as your commitment goes up.\n\nAll prices are in **EUR (€)**.\n\n| Way to buy | Price per credit | Commitment |\n|------------|-----------------|------------|\n| Pay as you go | €2.00 | None |\n| Credit packs (€100 to €2,000) | €1.82 down to €1.33 | One-time purchase |\n| Monthly plans | about €1.20 | Monthly, cancel anytime |\n| Annual plans | €1.00 | Ten months' price for the year, all credits on day one |\n\n---\n\n## Free Account: €0\nPerfect for trying Koji end to end.\n\n- **Credits:** 10 starter credits on signup, no card required\n- **Active studies:** 1 at a time\n- **Text interviews:** ✅ (1 credit each): [learn more](/docs/text-interview-experience)\n- **Voice interviews:** ✅ (3 credits each): [learn more](/docs/voice-interview-experience)\n- **Owner self-tests:** ✅ Your first 2 test runs of your own live interview are free per project\n- **Structured questions:** ✅ (scale, single choice, multiple choice, ranking, yes/no, open-ended)\n- **Multi-language support:** ✅ (30+ languages)\n- **Branded intake forms, custom URLs, lead collection:** ✅\n- **Website embed:** ✅ (iframe + advanced)\n- **Report generation:** 5 credits per refresh\n- **Quality gate:** ✅ Included\n- **CSV / JSON export:** ✅\n\n## Pay As You Go and Credit Packs: no subscription\nFor one-off studies and teams that research a few times a year.\n\n- **Pay as you go:** buy exactly the credits you need at €2.00 per credit\n- **Packs:** €100 → 55 credits (€1.82/credit) · €250 → 150 (€1.67) · €500 → 325 (€1.54) · €1,000 → 700 (€1.43) · €2,000 → 1,500 (€1.33)\n- Bigger packs always give more credits, and packs can be combined\n- Every feature of the free account, plus [panel recruitment](/docs/panel-recruitment) at quoted credit rates\n\n## Starter: €199/month (165 credits/month)\nOne team, always-on discovery.\n\n- **Credits:** 165 per month, about €1.21 each\n- **Annual:** €1,990 for the year with all 1,990 credits granted on day one (€1.00 per credit)\n- Text, voice and phone interviews\n- Reports, shareable links and embeds\n- Panel recruitment at quoted rates\n- Credits live for your whole term\n\n## Pro: €499/month (415 credits/month), Most Popular\nResearch every sprint, panel-ready.\n\n- **Credits:** 415 per month, about €1.20 each\n- **Annual:** €4,990 for the year with all 4,990 credits granted on day one (€1.00 per credit)\n- Everything in Starter\n- Team workspace with a shared credit pool\n- **API access, MCP connector and webhooks**: manage studies from Claude, Cursor, and other AI assistants\n- Priority support\n\n## Scale: €999/month (830 credits/month)\nA research programme across teams.\n\n- **Credits:** 830 per month, about €1.20 each\n- **Annual:** €9,990 for the year with all 9,990 credits granted on day one (€1.00 per credit)\n- Everything in Pro\n- Multiple team workspaces\n- Invoicing and SEPA billing\n- Onboarding session for your team\n\n### Enterprise: From €500/month or €6,000/year\nFor organizations with advanced security, compliance, or volume needs. Designed for buyers whose InfoSec, Legal, and Procurement teams need to sign off. See the [full enterprise plan](/enterprise) and the [compliance hub](/compliance) for the security, contracts, and certifications package.\n\n**What's always included** (Core + Trust foundation):\n- **Core Research Engine**: voice + text interviews at scale, 30+ languages, quality gate on every conversation, custom prompts and guardrails\n- **Trust & Data Control**: isolated dedicated database, US or EU data residency, your enterprise LLM keys integrated (or dedicated keys provisioned by us), DPA ready to sign, no AI training on your data ever\n\n**Optional modules** (add to your quote at [/enterprise](/enterprise)):\n- Interview Intelligence: branching/skip logic, stimuli, external-interview integration\n- Channels & Outreach: voice, text, video, SMS, WhatsApp, email, in-person, embedded\n- Reach & Recruitment: third-party panels, feasibility finder, incentive handling\n- Insights & Reporting: executive summaries, traceable charts, custom templates\n- Workflow & Integrations: MCP connectors (Claude, Slack, Notion), CRM sync, team workspaces\n\n**Always-on enterprise capabilities:**\n- **SSO/SAML** with all major IdPs, SCIM provisioning\n- **Custom subdomain** (`yourcompany.koji.so`), branded and isolated\n- **Single tenancy**: isolated DB per organization, never shared\n- **Dedicated success manager** and onboarding\n- **Custom integrations** scoped during the discovery call\n- **30-day paid pilot first**: success criteria signed off before kickoff, credit toward annual\n\n**Response commitments:** security questionnaire within 5 business days · DPA counter-signature within 1 business day · suspected incident acknowledgement within 1 hour during business hours.\n\n[Configure your enterprise quote →](/enterprise) · [Browse the compliance hub →](/compliance)\n\n---\n\n## How Credits Work\n\nCredits are the currency of Koji. Different actions cost different amounts:\n\n| Action | Credit Cost |\n|--------|------------|\n| [Text chat interview](/docs/text-interview-experience) | 1 credit |\n| [Voice interview](/docs/voice-interview-experience) | 3 credits |\n| Report refresh | 5 credits |\n| Phone interview | 0.6 credits per connected minute |\n| SMS/RCS or WhatsApp invite | 0.25 credits (email invites are free) |\n| Panel recruitment | Quoted per respondent in credits before launch |\n\n**Key rules:**\n- The credit cost of an action is identical on every plan and every way of paying\n- The **[quality gate](/docs/how-the-quality-gate-works)** protects your budget: conversations scoring below 3 on the 1-5 scale are completely free\n- There is no overage. You pay as you go, and you only ever pay for the conversations that bring insights. Your study pauses until you top up. Nothing is ever charged automatically. [Learn more](/docs/overage-billing-explained)\n- Publishing a study is never blocked by your balance\n- [Structured questions](/docs/structured-questions-guide) (scale, choice, ranking, yes/no) are included in every interview at no extra credit cost, giving you both qualitative depth and quantitative data in a single credit\n\n---\n\n## What Are Structured Questions?\n\nKoji supports **quantitative structured questions** alongside its signature conversational depth. Every plan includes:\n\n- **Scale questions** (1-5, 1-7, 1-10): for NPS, CSAT, satisfaction ratings\n- **Single choice**: radio-button-style selection\n- **Multiple choice**: multi-select options\n- **Ranking**: drag-and-drop preference ordering\n- **Yes/No**: binary questions\n- **Open-ended**: free-text for qualitative depth\n\nThe AI interviewer delivers these conversationally, naturally weaving quantitative data collection into qualitative conversations. This makes Koji the only platform that combines survey-scale data collection with interview-depth insights: and [structured questions](/docs/structured-questions-guide) consume no extra credits beyond the standard interview cost.\n\n---\n\n## Quick Decision Framework\n\n| If you need... | Choose... |\n|---------------|----------|\n| To try Koji risk-free | **Free** (10 credits, no card) |\n| One study, or research a few times a year | **Pay as you go** or a **credit pack** |\n| Research every month with one team | **Starter** (€199/mo) |\n| Team workspace, API and MCP access | **Pro** (€499/mo) |\n| A programme across several teams | **Scale** (€999/mo) |\n| The lowest rate | **Annual** on any plan (€1.00 per credit, all credits upfront) |\n| Enterprise security, compliance, or committed volume | **Enterprise** (from €500/mo or €6,000/yr · [see plan](/enterprise)) |\n\n---\n\n## Common Scenarios\n\n| Scenario | Recommended Route |\n|----------|------------------|\n| Startup validating a product idea with 20 interviews | **Pay as you go** or the **€100 pack** |\n| Product team running weekly voice research sprints | **Starter** or **Pro** |\n| Agency managing research for multiple clients | **Pro** or **Scale** |\n| Research ops team with 100+ monthly interviews | **Scale** or **Enterprise** |\n| Student or freelancer doing occasional research | **Free**, then pay as you go |\n| Customer success team running NPS and churn interviews monthly | **Starter** |\n\n---\n\n## Annual Billing\n\nAnnual plans cost ten months' price for the year, and the whole year of credits arrives on day one:\n\n| Plan | Monthly | Annual | Annual credits | Per credit |\n|------|---------|--------|----------------|------------|\n| Starter | €199/mo | €1,990/yr | 1,990 | €1.00 |\n| Pro | €499/mo | €4,990/yr | 4,990 | €1.00 |\n| Scale | €999/mo | €9,990/yr | 9,990 | €1.00 |\n| Enterprise | From €500/mo | From €6,000/yr | Committed volume | Negotiated |\n\n---\n\n## What Every Way of Paying Includes\n\nEvery Koji account: including Free: comes with:\n\n- AI-guided conversational interviews (text and voice)\n- [Structured quantitative questions](/docs/structured-questions-guide) (scale, choice, ranking, yes/no)\n- Multi-language support (30+ languages)\n- Research methodology frameworks (Mom Test, JTBD, Discovery, Exploratory, Lead Magnet)\n- Full question library with probe points and guardrails\n- Study publishing and shareable interview links\n- Automated insights and analysis\n- Response filtering and transcript viewing\n- PDF research reports\n- Branded intake forms, custom URLs, and lead collection\n- Custom badges, footer customization, and link previews\n- Remove \"Powered by\" badge\n- CRM import and CSV/JSON export\n- Website embed (iframe + advanced)\n- [Quality gate](/docs/how-the-quality-gate-works) on every conversation\n\nThe differences between routes are **your price per credit**, the **free account's one-active-study limit**, and the team features that arrive with Pro (workspace, shared pool, API, MCP, webhooks) and Scale (multiple workspaces, invoicing).\n\n## Further reading on the blog\n\n- [Best AI Market Research Tools in 2026: The Complete Buyer's Guide](/blog/ai-market-research-tools-2026): AI has fundamentally changed market research. This guide compares the leading AI market research platforms-from AI-native interview tools li\n- [B2B Customer Research: The Complete Guide for Product Teams (2026)](/blog/b2b-customer-research-guide-2026): B2B customer research is harder than B2C: you are navigating buying groups of 10+ stakeholders, gatekeepers, and enterprise procurement cyc\n- [B2C User Research: How to Understand Consumer Behavior at Scale (2026)](/blog/b2c-user-research-guide-2026): B2C user research is systematically underinvested at most consumer companies. While B2B teams run structured customer discovery as a matter \n\n<!-- further-reading:blog -->\n","category":"Billing & Plans","lastModified":"2026-08-19T20:17:21.887825+00:00","metaTitle":"Plan Comparison Guide | Koji Documentation","metaDescription":"Koji interviews from €1 per text interview (voice from €3). Pay as you go €2, packs €1.82 to €1.33, plans from €199, annual €1 per credit. Find the right fit.","keywords":["koji pricing","koji plans","research tool pricing","credit-based pricing","koji free plan","koji enterprise"],"aiSummary":"Koji interviews cost from €1 per text interview (voice from €3, reports from €5) at the annual rate. Koji sells one credit four ways: pay as you go at €2.00 per credit, one-time packs from €100 (55 credits) to €2,000 (1,500 credits) at €1.82 to €1.33, monthly plans Starter €199 (165 credits), Pro €499 (415), Scale €999 (830) at about €1.20, and annual plans at exactly €1.00 per credit with all credits granted on day one. You are never tied to a subscription; pay only for the research you actually run. Text interviews cost 1 credit, voice 3, report refresh 5, phone 0.6 per connected minute. Free accounts get 10 credits and one active study. There is no overage billing. The quality gate makes conversations scoring below 3 on the 1-5 scale free. Panel recruitment is quoted and paid in credits.","aiPrerequisites":[],"aiLearningOutcomes":["Compare all four ways to buy Koji credits and what each costs","Choose the right plan based on research needs","Understand billing cycles and payment options","Know how the quality gate benefits every plan"],"aiDifficulty":"beginner","aiEstimatedTime":"8 min read"}],"pagination":{"total":1,"returned":1,"offset":0}}