{"site":{"name":"Koji","description":"AI-native customer research platform that helps teams conduct, analyze, and synthesize customer interviews at scale.","url":"https://www.koji.so","contentTypes":["blog","documentation"],"lastUpdated":"2026-05-18T12:55:35.111Z"},"content":[{"type":"documentation","id":"7b2f1595-e250-47f2-8754-69d2e68a51a9","slug":"plan-comparison-guide","title":"Plan Comparison Guide","url":"https://www.koji.so/docs/plan-comparison-guide","summary":"Koji offers four credit-based pricing plans: Free (10 starter credits), Insights (€29/mo, 29 credits), Interviews (€79/mo, 79 credits), and Enterprise (custom, 500+). All features — voice, text, API, structured questions, branding, exports — are available on every plan. Text interviews cost 1 credit, voice costs 3, report refreshes cost 5 (free on Interviews+). The quality gate ensures conversations scoring below 3 on the 1-5 scale are free. All plans include unlimited studies.","content":"## Koji Pricing Plans Overview\n\nKoji uses a **credit-based pricing model** designed so you only pay for quality conversations. Every plan includes the quality gate — [interviews scoring below 3 on the 1-5 quality scale](/docs/how-the-quality-gate-works) are free and don't consume credits.\n\nAll prices are in **EUR (€)**. Annual plans save you **2 months free**.\n\n---\n\n## Plan Comparison\n\n### Free Plan — €0/month\nPerfect for trying Koji or running occasional research.\n\n- **Credits:** 10 starter credits (one-time grant on signup)\n- **Active studies:** Unlimited\n- **Text interviews:** ✅ (1 credit each) — [learn more](/docs/text-interview-experience)\n- **Voice interviews:** ✅ (3 credits each) — [learn more](/docs/voice-interview-experience)\n- **Structured questions:** ✅ (scale, single choice, multiple choice, ranking, yes/no, open-ended)\n- **Multi-language support:** ✅ (30+ languages)\n- **Branded intake forms:** ✅\n- **Custom interview URLs:** ✅\n- **Lead collection form:** ✅\n- **Custom badges:** ✅\n- **Footer customization:** ✅\n- **Custom link previews:** ✅\n- **Remove \"Powered by\" badge:** ✅\n- **Website embed:** ✅ (iframe + advanced)\n- **Report generation:** 5 credits per refresh\n- **Quality gate:** ✅ Included\n- **API access:** ✅ Full API, webhooks, headless mode\n- **CRM import:** ✅\n- **CSV export:** ✅\n- **JSON export:** ✅\n- **Overage billing:** Not available\n\n### Insights Plan — €29/month (€290/year)\nFor teams running regular research at scale with monthly credit renewal.\n\n- **Credits:** 29 credits/month included\n- **Active studies:** Unlimited\n- **Text interviews:** ✅ (1 credit each) — [learn more](/docs/text-interview-experience)\n- **Voice interviews:** ✅ (3 credits each) — [learn more](/docs/voice-interview-experience)\n- **Structured questions:** ✅ (scale, single choice, multiple choice, ranking, yes/no, open-ended)\n- **Multi-language support:** ✅ (30+ languages)\n- **Branded intake forms:** ✅\n- **Custom interview URLs:** ✅\n- **Lead collection form:** ✅\n- **Custom badges:** ✅\n- **Footer customization:** ✅\n- **Custom link previews:** ✅\n- **Remove \"Powered by\" badge:** ✅\n- **Website embed:** ✅ (iframe + advanced)\n- **Public reports:** ✅ (shareable report links)\n- **Report generation:** 5 credits per refresh\n- **Quality gate:** ✅ Included\n- **API access:** ✅ Full API, webhooks, headless mode\n- **CRM import:** ✅\n- **CSV export:** ✅\n- **JSON export:** ✅\n- **Overage billing:** €1/credit (configurable cap)\n\n### Interviews Plan — €79/month (€790/year) — Most Popular\nFor teams that need more credits and free report refreshes.\n\n- **Credits:** 79 credits/month included\n- **Active studies:** Unlimited\n- **Text interviews:** ✅ (1 credit each) — [learn more](/docs/text-interview-experience)\n- **Voice interviews:** ✅ (3 credits each) — [learn more](/docs/voice-interview-experience)\n- **Structured questions:** ✅ (scale, single choice, multiple choice, ranking, yes/no, open-ended)\n- **Multi-language support:** ✅ (30+ languages)\n- **Branded intake forms:** ✅\n- **Custom interview URLs:** ✅\n- **Lead collection form:** ✅\n- **Custom badges:** ✅\n- **Footer customization:** ✅\n- **Custom link previews:** ✅\n- **Remove \"Powered by\" badge:** ✅\n- **Website embed:** ✅ (iframe + advanced)\n- **Public reports:** ✅ (shareable report links)\n- **Report generation:** Free (unlimited refreshes)\n- **Quality gate:** ✅ Included\n- **API access:** ✅ Full API, webhooks, headless mode\n- **MCP server:** ✅ Manage studies from Claude, Cursor, and other AI assistants\n- **CRM import:** ✅\n- **CSV export:** ✅\n- **JSON export:** ✅\n- **Overage billing:** €1/credit (configurable cap)\n\n### Enterprise — Custom Pricing\nFor organizations with advanced security, compliance, or volume needs.\n\n- **Credits:** 500+/month (negotiable per contract)\n- **Active studies:** Unlimited\n- **All Interviews features** plus:\n- **SSO/SAML:** ✅\n- **Custom domain:** ✅\n- **White-label:** ✅\n- **Dedicated success manager:** ✅\n- **Custom integrations:** ✅\n\n---\n\n## How Credits Work\n\nCredits are the currency of Koji. Different actions cost different amounts:\n\n| Action | Credit Cost |\n|--------|------------|\n| [Text chat interview](/docs/text-interview-experience) | 1 credit |\n| [Voice interview](/docs/voice-interview-experience) | 3 credits |\n| Report refresh | 5 credits (free on Interviews+) |\n\n**Key rules:**\n- Credits reset monthly on your billing anniversary\n- The **[quality gate](/docs/how-the-quality-gate-works)** protects your budget — conversations scoring below 3 on the 1-5 scale are completely free\n- Overage credits are billed at a flat **€1/credit** on paid plans — [learn more about overage](/docs/overage-billing-explained)\n- You can set an overage cap to control unexpected costs\n- [Structured questions](/docs/structured-questions-guide) (scale, choice, ranking, yes/no) are included in every interview at no extra credit cost — giving you both qualitative depth and quantitative data in a single credit\n\n---\n\n## What Are Structured Questions?\n\nKoji supports **quantitative structured questions** alongside its signature conversational depth. Every plan includes:\n\n- **Scale questions** (1-5, 1-7, 1-10) — for NPS, CSAT, satisfaction ratings\n- **Single choice** — radio-button-style selection\n- **Multiple choice** — multi-select options\n- **Ranking** — drag-and-drop preference ordering\n- **Yes/No** — binary questions\n- **Open-ended** — free-text for qualitative depth\n\nThe AI interviewer delivers these conversationally, naturally weaving quantitative data collection into qualitative conversations. This makes Koji the only platform that combines survey-scale data collection with interview-depth insights — and [structured questions](/docs/structured-questions-guide) consume no extra credits beyond the standard interview cost.\n\n---\n\n## Quick Decision Framework\n\n| If you need... | Choose... |\n|---------------|----------|\n| To try Koji risk-free | **Free** |\n| Monthly credit renewal for regular research | **Insights** (€29/mo) |\n| More credits and free report refreshes | **Interviews** (€79/mo) |\n| High volume, dedicated support, custom contracts | **Enterprise** |\n\nAll plans include the same features — voice interviews, text interviews, API access, structured questions, branded forms, CRM import, and exports. The main differentiators are **credit volume** and **report refresh pricing**.\n\n---\n\n## Common Scenarios\n\n| Scenario | Recommended Plan |\n|----------|------------------|\n| Startup validating a product idea with 20 interviews/month | **Insights** |\n| Product team running weekly voice research sprints | **Interviews** |\n| Agency managing research for multiple clients | **Interviews** or **Enterprise** |\n| Research ops team with 100+ monthly interviews | **Enterprise** |\n| Student or freelancer doing occasional research | **Free** |\n| Customer success team running NPS and churn surveys | **Insights** or **Interviews** |\n| HR team conducting employee engagement surveys | **Insights** |\n\n---\n\n## Annual Billing Discount\n\nSave **2 months free** by choosing annual billing:\n\n| Plan | Monthly | Annual | You Save |\n|------|---------|--------|----------|\n| Insights | €29/mo | €290/yr (€24.17/mo) | €58/yr |\n| Interviews | €79/mo | €790/yr (€65.83/mo) | €158/yr |\n\n---\n\n## What All Plans Include\n\nEvery Koji plan — including Free — comes with:\n\n- AI-guided conversational interviews (text and voice)\n- [Structured quantitative questions](/docs/structured-questions-guide) (scale, choice, ranking, yes/no)\n- Multi-language support (30+ languages)\n- Research methodology frameworks (Mom Test, JTBD, Discovery, Exploratory, Lead Magnet)\n- Full question library with probe points and guardrails\n- Study publishing and shareable interview links\n- Automated insights and analysis\n- Response filtering and transcript viewing\n- PDF research reports\n- Branded intake forms, custom URLs, and lead collection\n- Custom badges, footer customization, and link previews\n- Remove \"Powered by\" badge\n- API access, webhooks, and headless mode\n- CRM import and CSV/JSON export\n- Website embed (iframe + advanced)\n- [Quality gate](/docs/how-the-quality-gate-works) on every conversation\n- [Unlimited studies](/docs/understanding-usage-limits)\n\nThe only differences between plans are **credit volume**, **report refresh pricing** (5 credits on Free/Insights, free on Interviews+), and **overage availability** (paid plans only).\n\n## Further reading on the blog\n\n- [Best AI Market Research Tools in 2026: The Complete Buyer's Guide](/blog/ai-market-research-tools-2026) — AI has fundamentally changed market research. This guide compares the leading AI market research platforms—from AI-native interview tools li\n- [B2B Customer Research: The Complete Guide for Product Teams (2026)](/blog/b2b-customer-research-guide-2026) — B2B customer research is harder than B2C — you are navigating buying groups of 10+ stakeholders, gatekeepers, and enterprise procurement cyc\n- [B2C User Research: How to Understand Consumer Behavior at Scale (2026)](/blog/b2c-user-research-guide-2026) — B2C user research is systematically underinvested at most consumer companies. While B2B teams run structured customer discovery as a matter \n\n<!-- further-reading:blog -->\n","category":"Billing & Plans","lastModified":"2026-05-13T00:26:36.807295+00:00","metaTitle":"Plan Comparison Guide — Koji Documentation","metaDescription":"Compare Koji's credit-based pricing: Free, Insights (€29/mo), Interviews (€79/mo), and Enterprise plans. Find the right fit for your research.","keywords":["koji pricing","koji plans","research tool pricing","credit-based pricing","koji free plan","koji enterprise"],"aiSummary":"Koji offers four credit-based pricing plans: Free (10 starter credits), Insights (€29/mo, 29 credits), Interviews (€79/mo, 79 credits), and Enterprise (custom, 500+). All features — voice, text, API, structured questions, branding, exports — are available on every plan. Text interviews cost 1 credit, voice costs 3, report refreshes cost 5 (free on Interviews+). The quality gate ensures conversations scoring below 3 on the 1-5 scale are free. All plans include unlimited studies.","aiPrerequisites":[],"aiLearningOutcomes":["Compare all four Koji plan tiers and their features","Choose the right plan based on research needs","Understand billing cycles and payment options","Know how the quality gate benefits every plan"],"aiDifficulty":"beginner","aiEstimatedTime":"8 min read"}],"pagination":{"total":1,"returned":1,"offset":0}}