Use Cases

4 articles in this category

Investor-Ready Customer Evidence: How Founders Prepare for Diligence Reference Calls

Investors call your customers before they invest. Interview those customers yourself first, with the questions diligence will ask, so you hear the honest answers while there is still time to act.

Koji Team · October 10, 2026 · 9

Use Cases

Pivot or Persevere? A Founder Playbook for Pivot Decision Research

Before you pivot, run two small interview studies at once: one with the customers you have, one with the market you would pivot towards. Here is how to compare them in a week and decide on evidence.

Koji Team · October 10, 2026 · 10

Use Cases

Pricing an AI Feature: How Product Managers Research Willingness to Pay Before Launch

37% of companies plan to change how they charge for AI within a year. Here is how a PM finds the value unit, the bill tolerance and the approval threshold buyers will accept, before the price goes live.

Koji Team · October 10, 2026 · 10

Use Cases

AI Feature Adoption Research: A Product Manager Playbook for Finding Out Why Users Do Not Trust or Use Your AI Feature

Half of software makers say fewer than a quarter of customers use the AI features they built. Here is how a PM can find out why, using interviews split by what users actually did.

Koji Team · October 9, 2026 · 12