Insights on customer research, product development, and building products people actually want.
Schlesinger Group and Focus Pointe Global both now redirect to Sago. If procurement collects three quotes, two may share an owner - and you can check it in one command.
Koji Team · August 19, 2026 · 11 min read
47 articles
Share loss is almost always a recruitment failure, not a retention failure - and the people who can explain it are the ones missing from your data. A decomposition-first playbook for diagnosing a decline in days.
Koji Team · August 10, 2026 · 12 min read
Security review, legal redlines, and procurement approval routinely add 12+ weeks between "we picked a tool" and "we can use it." Here is the gate-by-gate timeline, the parallelization playbook, and the document list to request on day one.
Koji Team · July 28, 2026 · 9 min read
A practical 6-step process for turning messy customer feedback into decisions — how to centralize, code, quantify, and prioritize themes, plus where AI thematic analysis cuts weeks of work to hours.
Koji Team · July 14, 2026 · 10 min read
Teresa Torres says interview weekly. Most teams fail within a month. Here is how AI interviews make the habit sustainable without dedicated researchers or scheduling overhead.
Koji Team · April 10, 2026 · 11 min
Exit surveys say 40% of churn is about price. AI interviews reveal that "price" is actually code for 5 different problems. Here is how to find the real story.
Koji Team · April 10, 2026 · 10 min
IVR surveys have completion rates below 15% and capture zero qualitative depth. AI voice interviews achieve 55-70% completion with 3x longer responses. The data is clear.
Koji Team · April 9, 2026 · 9 min
214 articles
The finding replicated, the operator agrees, and you still cannot mandate the fix. Why method-of-operation findings become brand standards and staffing findings cannot, and how to design research around the difference.
Koji Team · August 23, 2026 · 11 min read
In a franchised or multi-unit brand the operator holds the customer record, the brand holds the promise, and the customer thinks they bought from the brand. How to run brand-level research when you do not hold the list.
Koji Team · August 23, 2026 · 10 min read
Mandating location feedback and tying it to the operator scorecard raises response rates and destroys validity at the same time. What HCAHPS and the FTC reviews rule reveal about measurement under incentive.
Koji Team · August 23, 2026 · 11 min read
152 articles
Enterpret's Adaptive Taxonomy classifies feedback that arrived. Here are the 8 best alternatives in 2026, with verified pricing and the structural limit every classifier shares.
Koji Team · August 21, 2026 · 11 min read
Chattermill reads the feedback you already have. Here are the 8 best alternatives in 2026, with verified pricing, and the one question no feedback analytics platform can answer.
Koji Team · August 21, 2026 · 12 min read
Kapiche publishes a price when almost nobody else does: $1,060/mo for 50,000 rows. Here are the 8 best alternatives in 2026, and why the metered unit is the whole story.
Koji Team · August 21, 2026 · 11 min read
3 articles
The 15 best customer research platforms in 2026 — ranked by capability, pricing, and where each fits in a modern research stack. Why AI-native platforms like Koji consolidate interviews, structured questions, thematic analysis, and reports into one workflow.
Koji Research Team · May 24, 2026 · 13 min read
The 10 best SurveyMonkey alternatives for 2026 — including why AI-moderated platforms like Koji replace static surveys with probing voice and text interviews, collecting both structured data and conversational depth with interviews as low as €1 per qualified interview and €3 per qualified voice interview, instead of SurveyMonkey's $4,297–$38,808/year contracts.
Koji Research Team · May 24, 2026 · 12 min read
The 9 best Typeform alternatives for 2026 — including why AI-moderated platforms like Koji replace static forms with probing voice and text interviews that collect both structured data and conversational depth with interviews as low as €1 per qualified interview instead of capped per-response plans.
Koji Research Team · May 24, 2026 · 11 min read