Research13 min read
Measuring the Impact of Your Customer Research Program
Learn how to track, measure, and communicate the impact of your customer research program. Get stakeholder buy-in with proven frameworks and metrics.
Blog
Insights on customer research, product development, and building products people actually want.
Product•2 min read
Can I Paste User Interviews into ChatGPT? A Guide to GDPR and LLMs
Every product manager wants to ask an LLM about their user feedback. But pasting customer transcripts into public models is a GDPR nightmare. Here is the checklist for safe AI analysis.
January 26, 2026
Product•2 min read
The Death of Static Surveys: Why AI Interviews Are the Future of User Research
Static surveys are suffering from <2% response rates. Learn why "Survey Fatigue" is killing your data and how AI-moderated interviews are achieving 40%+ completion.
January 25, 2026
Research•6 min read
The Strategic Guide to Planning User Interviews: From Hypothesis to Insight
Great user research doesn't happen by accident; it happens by design. Whether you are a Product Manager, a UX Researcher, or a Founder, the quality of your insights is directly capped by the quality of your plan. In an era where tools like Koji allow us to scale user interviews using AI, the planning phase has become even more critical. You are no longer just writing a script; you are designing the "brain" of your research operation. This guide will walk you through a structured framework to plan high-impact user interviews that drive actionable business decisions.
January 2, 2026
Product•7 min read
Customer Discovery: The Ultimate Guide for Startups (2026)
Master the customer discovery process to validate your startup idea. Learn the 4 steps, 'The Mom Test' rules, and how AI tools like Koji automate the journey.
Product•7 min read
User Research: The Complete Guide to Understanding Your Users (2025)
Learn what user research is, why it matters, and how to conduct it effectively. Discover how AI tools like Koji are transforming the research workflow.
Research•1 min read
Ship Faster AND Ship Right: The Research-Driven Approach
Learn how to ship products faster without sacrificing quality. Discover how AI-powered customer research validates ideas in hours, not weeks.
Research•11 min read
How Many Customer Interviews Do You Really Need?
Learn exactly how many customer interviews you need for meaningful insights. From the 5-user myth to AI-powered scaling, get your sample size right.
Research•12 min read
Getting Started with Customer Research: A Beginner's Guide
A practical, step-by-step guide for Product Managers, UX Researchers, and Founders who want to start doing customer research today and build products customers actually want.
Research•16 min read
Building Products Customers Actually Want
Customer-centered design transforms product development from guesswork into a systematic approach grounded in real user needs. Learn how to apply the four key phases of customer-centered design to build products that resonate with your audience and drive business results.
Research•11 min read
Customer Research Trends: What's Changing in 2026
The customer research landscape is evolving faster than ever. From AI adoption to the democratization of research, here are the eight trends shaping how product teams understand their customers in 2026.
Research•10 min read
Why AI Interviewers Are the Future of Customer Research
AI interviewers are transforming how product teams conduct customer research, enabling conversations at scale without sacrificing depth or quality. Learn why leading teams are making the shift from traditional interviews to AI-powered research.
Research•11 min read
Getting Customer Feedback That Actually Drives Product Decisions
Customer feedback is only valuable when it leads to action. Learn proven methods for collecting, analyzing, and acting on customer insights that shape better products and drive real business outcomes.
Research•13 min read
Customer Research Done Right: A Complete Guide for Product Teams
Customer research is the foundation of every successful product decision. Learn the types, methods, and best practices that help product teams understand their customers deeply and build products people actually want.
Research•11 min read
How to Run AI-Powered Customer Interviews at Scale
Learn how to conduct effective customer interviews at scale using AI. This comprehensive guide covers everything from planning and question design to analysis, helping you go from questions to insights in hours, not weeks.