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Insights on customer research, product development, and building products people actually want.
Teresa Torres says interview weekly. Most teams fail within a month. Here is how AI interviews make the habit sustainable without dedicated researchers or scheduling overhead.
April 10, 2026
Exit surveys say 40% of churn is about price. AI interviews reveal that "price" is actually code for 5 different problems. Here is how to find the real story.
April 10, 2026
IVR surveys have completion rates below 15% and capture zero qualitative depth. AI voice interviews achieve 55-70% completion with 3x longer responses. The data is clear.
April 9, 2026
How conversational AI transforms customer feedback from shallow survey data into rich qualitative insight. Covers technology, use cases, and getting started.
April 9, 2026
NPS reduces complex customer sentiment to a single number. Here is why that is a problem and what modern alternatives deliver deeper, more actionable insights.
April 9, 2026
User research is undergoing its biggest structural shift in decades. AI has moved from add-on feature to core infrastructure. Here is what the data says about where user research is headed — and what best-in-class teams are doing right now.
April 7, 2026
AI has fundamentally changed how product teams conduct customer research. Here are the best AI customer interview tools in 2026 — ranked by use case, research depth, and value for money.
April 6, 2026
Recruiting the wrong participants is more expensive than recruiting none at all. Here's the complete playbook: screeners, channels, incentives, no-show management, and the async alternative.
April 5, 2026
64% of software features are rarely or never used. Continuous discovery — weekly customer interviews baked into your product workflow — is the antidote. Here's how to implement it in practice.
April 4, 2026
Remote user interviews are now the default for most research teams. This guide covers everything — from recruiting and scheduling to running the session and turning notes into insights — with modern AI tools included.
April 2, 2026
Most interview questions are too narrow, too leading, or too hypothetical. Here is a practical guide to writing questions that unlock genuine insight from your participants.
March 26, 2026
You ran the interviews. Now what? This step-by-step guide covers how to turn raw interview data into clear, actionable insights — with and without AI.
March 26, 2026
UserTesting averages $36,265/year for SMB teams. Koji starts at €99/month. Here's an honest comparison of AI-native interviews vs panel-based video research.
March 26, 2026
Comparing the top qualitative research platforms in 2026 — from AI-native interview tools to research repositories. Find the right tool for your team size and research goals.
March 26, 2026
Koji conducts AI-powered interviews and analyzes results automatically. Dovetail stores and analyzes existing research. Here's an honest breakdown to help you choose.
March 26, 2026
Learn how to track, measure, and communicate the impact of your customer research program. Get stakeholder buy-in with proven frameworks and metrics.
Thesis interviews are the most time-consuming part of qualitative research. AI interviewers handle the scheduling, conducting, and transcription so you can focus on analysis.
April 10, 2026
Van Westendorp tells you a price range. Conjoint costs $50K. AI pricing interviews capture the value perception narrative that explains willingness to pay. Here is the middle path.
April 10, 2026
The customer feedback tool market is at an inflection point — Delighted is shutting down June 2026, AI-native research has matured, and most tools still only tell you what customers think, not why. Here is how to choose the right tool for your needs.
April 10, 2026
Build a research budget that actually gets approved. Real benchmarks, line-item templates, ROI arguments, and stage-appropriate guidance — from pre-seed to growth.
April 10, 2026
Research demand is growing faster than teams can scale. Learn how to enable non-researchers to run high-quality studies — without sacrificing rigor — using AI-native tools and proven democratization frameworks.
April 10, 2026
Voice responses are 3x longer with 67% more emotional nuance. Text offers more control and privacy. Data-backed guide on when to use each mode for research.
April 9, 2026
AI-moderated interviews cut qualitative analysis time by up to 80% while maintaining research depth. A practical guide for scaling user research.
April 9, 2026
Why teams are moving beyond Google Forms and how to convert your existing forms into AI-powered research conversations in 30 seconds.
April 9, 2026
The data is in: AI-assisted analysis, research democratization, and continuous discovery are reshaping user research in 2026. Here are the statistics every product team and researcher needs to know — and what they mean for how you run research.
April 9, 2026
Great Question is a solid research operations platform for managing participants and scheduling moderated interviews. Koji goes further — conducting the interviews itself with AI, analyzing findings automatically, and delivering reports without a human moderator. Here's which tool is right for your team.
April 9, 2026
Sprig excels at in-product micro-surveys and behavioral analytics — but it can only reach active users and tops out at 5 questions. Koji conducts deep AI-moderated interviews with anyone, anywhere, at scale. Here's how they compare.
April 9, 2026
The UX research AI tool landscape has exploded. This guide maps the best AI tools for every phase of the research workflow in 2026 — from planning and recruitment through moderation, analysis, and reporting.
April 7, 2026
Not all AI interview platforms deliver real qualitative depth. This guide compares the top AI-moderated interview platforms in 2026 — Koji, ListenLabs, CleverX, UXArmy, and AskYazi — on what actually matters.
April 7, 2026
Companies with best-in-class Voice of Customer programs grow revenue 10x faster than those without. Here's a proven 8-step framework for building a VoC program that drives real product decisions — not just dashboard metrics.
April 6, 2026
43% of startups fail because of poor product-market fit. The fix isn't more guesswork — it's better customer research. Here are the best user research tools for startups in 2026, ranked by what actually matters: speed, cost, and depth of insight.
April 6, 2026
Qualtrics is the gold standard for enterprise survey programs. But when your team needs to understand *why* customers behave the way they do — not just *what* they clicked — is a $30K+ survey platform really the answer? Here's how Koji and Qualtrics compare in 2026.
April 6, 2026
SurveyMonkey is the world's most popular survey tool. Koji is a qualitative research platform. Here's how they compare — and how to know which one your team actually needs.
April 6, 2026
Typeform builds beautiful forms. Koji conducts real interviews. Compare features, pricing, and qualitative research depth to see which tool is right for your team in 2026.
April 6, 2026
Marvin organizes research you've already collected. Koji runs new AI-moderated interviews from scratch. Here's how to choose — and when you might need both.
April 5, 2026
Grain records sales calls. Koji runs AI-moderated user research. Here's an honest breakdown of both tools — features, pricing, and which one fits your workflow.
April 5, 2026
42% of startups fail because they built something nobody wanted. Here's how to use customer interviews — including AI-powered ones — to validate your idea before writing a line of code.
April 4, 2026
Koji and Lookback take opposite approaches to user research. One automates the entire interview, the other perfects the live observation experience. Here's an honest breakdown of which fits your team.
April 4, 2026
Demand for user research has never been higher — but researcher headcount hasn't kept pace. Here's how UX researchers are using AI to scale their impact without burning out, and which tools are actually worth adopting.
April 2, 2026
Comparing Koji and dscout? One is built for AI-moderated voice interviews at scale. The other specializes in mobile diary studies. Here's an honest breakdown to help you decide.
April 2, 2026
Comparing Koji and UserInterviews? They solve different problems — here's how to decide what your research stack actually needs.
March 27, 2026
Surveys give you scale. Interviews give you depth. But choosing the wrong method wastes time and produces data you cannot act on. Here is a clear decision framework.
March 26, 2026
You ran the interviews. Now what? Here is a step-by-step process for turning raw transcripts into clear, actionable insights your team will actually use.
March 26, 2026
Most PMs know they should talk to customers — but scheduling, note-taking, and analysis eat the clock. Here’s how to run faster, deeper customer discovery using AI interviews.
March 26, 2026
Koji and Maze both claim to power product research — but they do very different things. Here’s an honest 2026 comparison to help you choose the right tool for your goals.
March 26, 2026
AI-moderated and human-moderated interviews each have a time and a place. Here is the honest comparison to help you choose the right approach for your research goals.
March 26, 2026
UserTesting built the enterprise standard for video-based user testing. Koji built the AI-native alternative. Here is an honest comparison to help you choose.
March 26, 2026
Dovetail organizes research data. Koji conducts the research for you. An honest breakdown of both tools to help you decide which one your team actually needs.
March 26, 2026
Every product manager wants to ask an LLM about their user feedback. But pasting customer transcripts into public models is a GDPR nightmare. Here is the checklist for safe AI analysis.
January 26, 2026
Static surveys are suffering from <2% response rates. Learn why "Survey Fatigue" is killing your data and how AI-moderated interviews are achieving 40%+ completion.
January 25, 2026
Great user research doesn't happen by accident; it happens by design. Whether you are a Product Manager, a UX Researcher, or a Founder, the quality of your insights is directly capped by the quality of your plan. In an era where tools like Koji allow us to scale user interviews using AI, the planning phase has become even more critical. You are no longer just writing a script; you are designing the "brain" of your research operation. This guide will walk you through a structured framework to plan high-impact user interviews that drive actionable business decisions.
January 2, 2026
Master the customer discovery process to validate your startup idea. Learn the 4 steps, 'The Mom Test' rules, and how AI tools like Koji automate the journey.
Learn what user research is, why it matters, and how to conduct it effectively. Discover how AI tools like Koji are transforming the research workflow.
Learn how to ship products faster without sacrificing quality. Discover how AI-powered customer research validates ideas in hours, not weeks.
Learn exactly how many customer interviews you need for meaningful insights. From the 5-user myth to AI-powered scaling, get your sample size right.
A practical, step-by-step guide for Product Managers, UX Researchers, and Founders who want to start doing customer research today and build products customers actually want.
Customer-centered design transforms product development from guesswork into a systematic approach grounded in real user needs. Learn how to apply the four key phases of customer-centered design to build products that resonate with your audience and drive business results.
The customer research landscape is evolving faster than ever. From AI adoption to the democratization of research, here are the eight trends shaping how product teams understand their customers in 2026.
AI interviewers are transforming how product teams conduct customer research, enabling conversations at scale without sacrificing depth or quality. Learn why leading teams are making the shift from traditional interviews to AI-powered research.
Customer feedback is only valuable when it leads to action. Learn proven methods for collecting, analyzing, and acting on customer insights that shape better products and drive real business outcomes.
Customer research is the foundation of every successful product decision. Learn the types, methods, and best practices that help product teams understand their customers deeply and build products people actually want.
Learn how to conduct effective customer interviews at scale using AI. This comprehensive guide covers everything from planning and question design to analysis, helping you go from questions to insights in hours, not weeks.
