We're here to democratize
customer research.

At Koji, we're on a mission to make customer research accessible to every team, not just those with dedicated researchers.

We started because we saw a fundamental problem: the teams building products rarely talk to the people using them. Traditional research is slow, expensive, and often locked behind specialized skills.

So we built something different. An AI that conducts deep, conversational interviews,adapting in real-time to uncover the insights that matter. No scheduling headaches. No transcription delays. Just genuine understanding at scale.

We believe every product decision should be informed by real customer voices. That the best ideas come from listening, not assuming. And that understanding your users shouldn't require a six-figure research budget.

We're a small team based in Amsterdam, backed by incredible investors, and obsessed with helping teams build products people actually want.

Meet the team

🇳🇱 Based in Amsterdam, Netherlands

Nirmay Panchal

Nirmay Panchal

CEO
LinkedIn
Wesley Nitikromo

Wesley Nitikromo

CCO
LinkedIn
Luca Lago

Luca Lago

CPO
LinkedIn

What we believe

Listening beats assuming

The best product decisions come from understanding real users, not from boardroom debates or gut feelings.

Research should be fast

Insights that take weeks to gather are often too late to be useful. Speed matters.

Everyone deserves access

Great research shouldn't require a big budget or a specialized team. We're making it accessible to all.

AI amplifies, not replaces

We use AI to handle the logistics so humans can focus on what matters: understanding and empathy.

Join us in shaping the future of research

We're building something meaningful. If you're excited about helping teams understand their customers better, we'd love to hear from you.