Backed by Google for Startups & ElevenLabs Grants

Customer Due Diligence at Deal Speed

Validate market fit in days, not weeks. Make investment decisions backed by hundreds of customer conversations.

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GDPRCompliant
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EU DataResidency
No AITraining
Goals defined
8 questions
Target audience
Duration set
Smart follow-ups
Research BriefAI Generated

You set the thesis. Our research agent
designs the customer study.

3 themes
12 quotes
7 insights
5 recommendations

Koji talks to the customer base via candid interviews.
Unbiased sampling. Deal-speed turnaround.

NPS reality, churn risks, competitive moats—
quantified before close.

Fully traceable
Actionable insights

100+ customer interviews in 48 hours per deal.

This is what investment-grade diligence looks like.

Your investment challenges, solved.

Due diligence challenges

Reference bias

Handpicked customersRosy picture

Small sample size

5-10 calls onlyNot representative

Timeline pressure

Can't wait weeksMiss opportunities

Hidden churn signals

Post-close surprisesValue destruction

How Koji helps

Unbiased sampling

Random selectionTrue sentiment

Scale conversations

100+ interviewsStatistical confidence

48-hour turnaround

Deal speedNo delays

Churn prediction

Early signalsRisk mitigation

Why investment teams choose Koji

De-risk before you sign

Unbiased customer sampling Random selection from the full customer base. No more curated reference lists that only show the happy customers.

100+ conversations per deal Statistical confidence in your findings. Understand the full spectrum of customer sentiment, not just outliers.

48-72 hour turnaround Get comprehensive customer insights without extending deal timelines. Research that moves at the speed of deal flow.

Pre-close churn signals Identify at-risk customers and satisfaction issues before they become post-acquisition surprises.

Common investment use cases

  • 100+ customer interviews in 48-72 hours
  • Unbiased random sampling from customer base
  • Pre-close identification of churn risks
  • Deep competitive positioning insights

Customer due diligence

Validate product-market fit and customer satisfaction before investment

Churn risk assessment

Identify at-risk segments and understand retention drivers

Competitive positioning

Understand how customers view the company vs. alternatives

Pricing validation

Assess willingness to pay and pricing power with real customers

Growth potential

Identify expansion opportunities and upsell readiness

Post-acquisition tracking

Monitor customer sentiment through integration and beyond

100+
Conversations
Per deal for statistical confidence
48hrs
Turnaround
From kickoff to insights
Unbiased
Sampling
Random selection from full customer base
Pre-close
Risk detection
Identify issues before signing

Frequently asked
questions

We work with the target company to send interview invitations to their customer base. Random sampling ensures unbiased selection. The process is designed to complement, not conflict with, the deal process.
Response rates are typically 15-25% with proper positioning. We design invitation messaging that encourages participation while maintaining confidentiality about the deal context when needed.
Random selection from the full customer base, stratified by segment if needed. We can weight by ARR, tenure, or other factors to ensure the sample reflects the actual customer composition.
Yes. Interviews can be positioned as customer feedback research without revealing deal context. We've designed the process for sensitive situations.
For smaller customer bases, we adjust the approach. Even 20-30 in-depth conversations provide dramatically more insight than 5 curated references.
Per-deal pricing based on scope. Contact us for enterprise arrangements that work with your deal flow and portfolio needs.

Ready to de-risk your next investment?

Join investment teams who make decisions backed by real customer voice. Contact us for enterprise pricing.

Ask anything

How can I help you?

Ask me anything about Koji, AI-powered user research, or how we can help your team.