Your investment challenges, solved.
Due diligence challenges
Reference bias
Small sample size
Timeline pressure
Hidden churn signals
How Koji helps
Unbiased sampling
Scale conversations
48-hour turnaround
Churn prediction
Why investment teams choose Koji
De-risk before you sign
Unbiased customer sampling Random selection from the full customer base. No more curated reference lists that only show the happy customers.
100+ conversations per deal Statistical confidence in your findings. Understand the full spectrum of customer sentiment, not just outliers.
48-72 hour turnaround Get comprehensive customer insights without extending deal timelines. Research that moves at the speed of deal flow.
Pre-close churn signals Identify at-risk customers and satisfaction issues before they become post-acquisition surprises.
Common investment use cases
- 100+ customer interviews in 48-72 hours
- Unbiased random sampling from customer base
- Pre-close identification of churn risks
- Deep competitive positioning insights
Customer due diligence
Validate product-market fit and customer satisfaction before investment
Churn risk assessment
Identify at-risk segments and understand retention drivers
Competitive positioning
Understand how customers view the company vs. alternatives
Pricing validation
Assess willingness to pay and pricing power with real customers
Growth potential
Identify expansion opportunities and upsell readiness
Post-acquisition tracking
Monitor customer sentiment through integration and beyond
Start with a ready-made template
Launch a study in seconds. Each template comes with a pre-built research plan you can customize or publish immediately.
Pre-Investment Customer Due Diligence
Interview a portfolio prospect's customers to validate product-market fit before committing capital. Separates genuine traction from engineered reference stories.
Founder Reference Checks
Structured reference checks on founding teams from co-workers, prior investors, and partners. Surfaces character and capability signals that pitch meetings cannot produce.
Market Thesis Validation
Validate investment thesis through expert and practitioner interviews before committing. Stress-tests the macro assumptions that underpin a sector conviction.
Portfolio Company NPS Interviews
Ongoing customer satisfaction tracking across portfolio companies through qualitative interviews. Converts NPS scores into actionable commercial intelligence.
Value Creation Monitoring
Track portfolio company progress through structured stakeholder check-ins. Surfaces early warning signals before they show up in board reporting.