Short answer: Hotjar no longer has its own pricing page. As of our check, hotjar.com/pricing issues a 308 permanent redirect to contentsquare.com/pricing. Following the Contentsquare acquisition, what was one product with one bill has been split into three separately priced lines: Experience Analytics (the old Observe), Voice of Customer (the old Ask), and Product Analytics. Legacy Hotjar tiers still in circulation run $0 / $32 / $80 / $171 per month for Observe and $0 / $48 / $64 / $128 for Ask, with about 20% off for annual billing. On the Contentsquare platform, Experience Analytics starts around $49/month and Voice of Customer around $99/month — so teams wanting both heatmaps and surveys now pay two bills starting at roughly $148/month. Negotiated Contentsquare contracts show a $20,000 median annual value.
That redirect is the single most important fact on this page. If you are budgeting for "Hotjar" in 2026, you are budgeting for a product that is being absorbed into an enterprise analytics suite, and the pricing model you signed up for is not the one you will renew on.
The legacy Hotjar tiers
These are the plans most existing customers are still on, and the ones third-party guides still quote.
Observe — heatmaps and session recordings:
| Plan | Price/month | Daily sessions |
|---|---|---|
| Basic | Free | 35 |
| Plus | $32 | 100 |
| Business | $80 | 500 (scaling with volume) |
| Scale | $171 | 500+ |
Ask — surveys and feedback widgets:
| Plan | Price/month | Monthly responses |
|---|---|---|
| Basic | Free | 20 |
| Plus | $48 | 250 |
| Business | $64 | 500 |
| Scale | $128 | Higher volume |
Annual billing saves roughly 20% across plans.
Two things about this table deserve flagging. First, the Business tier is not really a price — it is the entry point of a volume curve. Business scales with session count, and at very high traffic the same tier has been reported as high as $9,448 per month. The $80 figure is what you pay at 500 daily sessions and nothing like what you pay at 270,000.
Second, a currency gotcha for European buyers: these figures are quoted as €32 / €80 / €171 on EU-facing sources and $32 / $80 / $171 on US-facing ones. That is list-price parity, not conversion — meaning euro-zone buyers pay meaningfully more in real terms for identical plans. Check which currency your quote is in.
What replaced it
On the Contentsquare platform, the single Hotjar subscription becomes three product lines, each billed independently:
| Product line | Was | Entry price |
|---|---|---|
| Experience Analytics | Hotjar Observe | From ~$49/month (Growth) |
| Voice of Customer | Hotjar Ask | From ~$99/month (Growth) |
| Product Analytics | (Heap) | Custom |
Growth tiers scale by volume — Experience Analytics has been reported ranging from $49 up to $739/month, and Voice of Customer from $99 up to $1,479/month — above which you move to Pro and Enterprise, both custom-quoted.
A caveat worth stating plainly: published figures for the new free allowances vary considerably between sources, and migration has been rolling through 2026 on a per-account basis. Some accounts are still on legacy Hotjar billing, some are on Contentsquare tiers, and the numbers you find in third-party guides may describe either. Verify against your own account and your own quote before you budget from any of them — including this page.
The real change is structural, not the price
Focusing on the headline numbers misses the point. Three things changed about how you are billed:
1. You now pay two bills for what used to be one product. A team that wants heatmaps and on-site surveys — the standard Hotjar use case, and the reason most people bought it — pays for Experience Analytics plus Voice of Customer separately. At Growth tiers that is roughly $49 + $99 = $148/month minimum, where a single legacy Business subscription covered comparable ground.
2. Costs scale with traffic you do not control. Session-based pricing means a successful marketing campaign raises your analytics bill. Contentsquare overage fees for exceeding contracted session limits have been reported at 20–50% above base rates, so the penalty for a good quarter is a worse invoice.
3. The endpoint is an enterprise contract. Negotiated Contentsquare contract data shows a $20,000 median annual value, with a range of $14,600 to $95,168. Implementation services add $15,000–$75,000 depending on complexity, and multi-year deals commonly carry 3–5% annual escalators. Multi-year commitments are reported to yield 15–30% lower effective pricing, which is the standard trade: less flexibility for a better rate.
For a team that bought a $32/month heatmap tool three years ago, that is a different category of purchase. If it is not where you want to end up, our roundup of Hotjar alternatives and best session replay tools is the place to start, and Hotjar vs Microsoft Clarity covers the genuinely free option.
What you are paying for — and what it cannot tell you
Here is the more fundamental question, and it applies whichever tier you land on.
Heatmaps and session recordings are behavioural instruments. They tell you what happened with real precision: users scrolled to 60% of the page, rage-clicked a non-interactive element, abandoned checkout at the shipping step. That is genuinely valuable, and it is why we compare it seriously in FullStory vs Hotjar and Sprig vs Hotjar.
What no amount of session replay tells you is why. You can watch a hundred recordings of people abandoning at the shipping step and still not know whether the cost surprised them, they were comparison-shopping, they wanted a delivery date they could not see, or they simply meant to come back on a laptop. Those four causes lead to four different fixes, and behavioural data cannot distinguish between them.
The usual patch is a Voice of Customer survey widget — which is precisely why that product is now billed separately at $99/month. But an on-site survey buys you one question and one shallow answer. Response rates on intercept surveys are low and falling, for the reasons we cover in why survey response rates are declining, and "Price too high" in a text box is not an insight — it is a prompt for the follow-up question nobody asked.
The AI-native alternative
Koji answers the "why" that heatmaps structurally cannot, and it does it by having an actual conversation rather than collecting a text box.
When a user abandons checkout, Koji can run an AI-moderated voice or text interview that asks what happened and then probes the answer — following up on "too expensive" with "compared to what?" and "what would have made it worth it?" That is the difference between a survey response and an interview, and it is the reason the follow-up question matters more than the first one.
Pricing is published and credit-based:
- Insights — €29/month, 29 credits included
- Interviews — €79/month, 79 credits included
- Enterprise — custom
A text conversation costs 1 credit, a full AI-moderated voice interview costs 3, and a report refresh costs 5 — so the €79 plan covers roughly 26 voice interviews per month. Critically, only conversations scoring 3 or above consume credits, so you are not billed for abandoned or junk sessions. Compare that to session-based analytics pricing, where every bot visit and bounced pageview counts toward your tier.
What you get:
- AI-moderated voice interviews running 24/7 in parallel — no scheduling, no moderator, no recruiting agency
- Automatic thematic analysis across every conversation, so you get themes and not a folder of recordings to watch
- Six structured question types — open_ended, scale, single_choice, multiple_choice, ranking, and yes_no — mixed into the same conversation. You get an NPS distribution and the reasoning behind each score, rather than a number with no explanation
- Customisable AI consultants tuned to your product and research goals
- One-click reports with quotes traced back to source
- No moderator bias — every participant meets the same neutral interviewer
The honest framing: this is not a replacement for heatmaps. If you need to see where people click, you need a session replay tool, and Contentsquare's is a good one. Koji replaces the far more expensive thing — the weeks of guessing that follow watching recordings, and the enterprise contract you are being migrated toward to make that guessing slightly better informed. Many teams run a free or cheap replay tool for the what and Koji for the why, which costs dramatically less than a $20,000 median Contentsquare contract. See Koji vs Hotjar for the direct comparison.
Frequently Asked Questions
Does Hotjar still have its own pricing page? No. hotjar.com/pricing now issues a 308 permanent redirect to contentsquare.com/pricing following the Contentsquare acquisition. Hotjar pricing is now presented as part of the Contentsquare platform.
How much does Hotjar cost in 2026? Legacy Hotjar tiers run $0 / $32 / $80 / $171 per month for Observe (heatmaps and recordings) and $0 / $48 / $64 / $128 for Ask (surveys), with about 20% off annual billing. On the Contentsquare platform, Experience Analytics starts around $49/month and Voice of Customer around $99/month.
Is Hotjar still free? A free tier still exists, though published allowances vary by source and by whether your account has migrated. The legacy Hotjar Basic plan covered 35 daily sessions for Observe and 20 monthly responses for Ask. Verify the current allowance against your own account.
Why does Hotjar cost more now? Because one product became three separately billed lines. A team wanting both heatmaps and surveys pays for Experience Analytics and Voice of Customer separately — roughly $148/month combined at Growth tiers — where a single legacy subscription previously covered both.
What do companies actually pay for Contentsquare? Negotiated contract data shows a $20,000 median annual value, ranging from $14,600 to $95,168. Implementation services add $15,000–$75,000, overage fees run 20–50% above base rates, and multi-year deals typically carry 3–5% annual escalators.
What is the best Hotjar alternative after the Contentsquare migration? It depends on what you need. For free heatmaps and recordings, Microsoft Clarity is the obvious substitute. For understanding why users behave the way they do — which session replay cannot answer — an AI-native research platform like Koji runs moderated interviews from €29/month with analysis included.
Heatmaps show you the wall. Ask people why they hit it.
If your Hotjar renewal now arrives with a Contentsquare logo, a session-based meter, and an escalator clause, it is worth asking what the spend is actually buying. Recordings tell you where users struggle. They will never tell you why — and the why is what changes the roadmap.
Koji gets you from question to insight in hours, not weeks, with no research expertise required and published pricing from €29/month.
