Glaut and Koji are both part of the new wave replacing static surveys and slow focus groups with AI-moderated voice interviews that probe, follow up, and analyze automatically. But they target very different buyers.
Glaut is an AI-native platform built specifically for market research agencies, with enterprise, sales-led pricing and a methodology it calls AIMIs (AI-Moderated Interviews). Koji is the AI-native platform for everyone else — founders, product managers, UX researchers, B2B marketers, and agencies — offering the same AI-moderated voice interviews and automatic analysis, plus six structured question types, self-serve from as low as €1 per qualified interview and €3 per qualified voice interview, with no subscription needed.
This guide answers one question directly: which platform is the right fit for your team?
TL;DR — One-Sentence Summary
Glaut is the right tool when you are a market research agency or large enterprise insights team that wants a specialist, agency-grade platform with SPSS/CSV statistical exports and a sales-led engagement model.
Koji is the right tool when you want the same AI-moderated voice and text interviews, six structured question types, automatic thematic analysis, and one-click reports — self-serve, transparent from as low as €1 per qualified interview, and live within 15 minutes.
Side-by-Side Comparison
| Feature | Koji | Glaut |
|---|---|---|
| AI-moderated voice interviews | Yes (real-time follow-ups) | Yes (AIMIs) |
| AI-moderated text interviews | Yes | Limited |
| Structured questions in the interview | Yes — 6 types (open-ended, scale, single-choice, multiple-choice, ranking, yes/no) | Blended qual/quant, no explicit type set |
| Automatic thematic analysis | Yes | Yes (codes, sub-codes, sentiment) |
| One-click reports | Yes | Modular executive reports |
| Statistical export (SPSS/CSV) | CSV export | CSV / SPSS |
| Primary audience | Founders, PMs, researchers, marketers, agencies | Market research agencies |
| Self-serve signup | Yes | No — sales-led |
| Public pricing | Yes: from €1 per qualified interview, €3 voice, pay as you go | Not published |
| Free tier | 10 free credits at signup | None advertised |
| Languages | Multilingual | 50+ languages |
What Glaut Does Well
Glaut is a serious, well-built platform, and for its target buyer it is excellent. Its AIMI methodology combines qualitative guided interviews with quantitative surveys: the AI conducts voice-based, in-depth conversational interviews with dynamic, personalized follow-ups, then evaluates responses and delivers structured analyses with themes, codes, and sentiment across 50+ languages.
Crucially, it is built for market research agencies. It delivers three complementary outputs — dashboard visualizations with codes and sub-codes, CSV/SPSS exports for advanced statistical analysis, and modular executive reports — and markets itself on being "5x deeper, 20x faster." If you are an agency or enterprise insights team that lives in SPSS and needs agency-grade deliverables, Glaut is purpose-built for you.
Where Glaut Falls Short
The specialization that makes Glaut strong for agencies makes it a poor fit for most other teams:
- No public pricing, sales-led only. Glaut does not publish pricing, and access runs through a sales engagement. There is no transparent entry point and no instant self-serve trial — a barrier for founders and product teams who want to start today.
- Built for specialists, not generalists. Glaut is designed for professional researchers and agencies. A PM or founder who wants to run a quick discovery study this afternoon faces a tool (and a sales process) built for a different user.
- Agency-grade overhead. SPSS exports and modular agency reports are valuable to research firms, but they are overkill for a team that just wants fast, clear answers to a product question.
Where Koji Wins
Koji delivers the same core AI-moderated interview outcome without the specialist overhead or the sales gate.
- Self-serve pricing. Sign up, start free with 10 credits and no card, and launch your first study in under 15 minutes. Interviews start as low as €1 per qualified interview and €3 per qualified voice interview. Start with pay as you go. No subscription needed. You pay only for the interviews your study actually uses, and volume pricing and plans are there when you want them. There is no overage. A conversation that scores below 3 out of 5 is free and never charged, so junk interviews never hit your budget.
- Six explicit structured question types. Koji lets the AI moderator ask open-ended, scale, single-choice, multiple-choice, ranking, and yes/no questions inside the same conversation — giving you clean, comparable quantitative data alongside qualitative depth. See adaptive AI interview branching.
- Real-time, natural voice interviews. Koji's AI voice interviews probe and follow up in real time and run 24/7 — no scheduling, no moderator.
- For your whole team, not just researchers. Koji is built so a founder, PM, marketer, or success lead can run professional-grade research without research training. Custom AI consultants let you tune the moderator to your domain.
- Automatic analysis and one-click reports. Themes, quotes, and a shareable report compile as responses arrive — see AI transcript analysis.
This breadth matters because research is democratizing fast: 22% of organizations now say research is essential to strategy, up from just 8% a year earlier, and 69% of researchers use AI in at least some projects — a 19% year-over-year increase. The growth is in teams outside the agency world running their own studies, and that is exactly who Koji serves.
Pricing Compared
| Plan | Koji | Glaut |
|---|---|---|
| Entry | From €1 per qualified interview, pay as you go, no subscription | Not published — sales-led |
| Mid | Volume pricing and plans when you want them | Custom |
| Free option | 10 credits at signup | None advertised |
| Commitment | Cancel anytime | Enterprise engagement |
For a founder validating an idea or a PM running weekly discovery, transparent self-serve pricing is the difference between starting now and waiting on a sales call.
Which Should You Choose?
- Choose Glaut if you are a market research agency or enterprise insights team that needs SPSS-grade statistical exports, agency-style deliverables, and a specialist platform, and a sales-led engagement is fine.
- Choose Koji if you want AI-moderated voice and text interviews, six structured question types, automatic thematic analysis, and one-click reports — self-serve, transparent, and live in minutes. This fits founders, product managers, UX researchers, B2B marketers, and most agencies. For the broader landscape, see the best AI customer interview tools of 2026.
Switching from Glaut to Koji
There is no migration project and no sales call. Define your research question, let Koji draft the interview guide (or write your own), and share the link. If you do not have a list to share it with, describe the audience you want and Koji recruits the respondents for you, with a live per-respondent quote in credits you approve before launch. Your AI moderator runs voice or text interviews immediately, and insights compile automatically. Most teams run their first real study the same afternoon.
The Bottom Line
Glaut is an excellent specialist platform for market research agencies that need agency-grade exports and deliverables. But if you are anyone else who simply wants fast, unbiased, AI-moderated interviews with real customers, Koji delivers the same core outcome — plus six structured question types — self-serve from as low as €1 per qualified interview, with no subscription and no sales call.
Ready to run your first AI-moderated interview? Start free with Koji — 10 credits included, no credit card, your first study live in 15 minutes. From question to insight in hours, not weeks.
