Trymata, the usability testing platform that started life as TryMyUI, is being folded into QuestionPro. The two sister companies announced their merger on February 3, 2026, and new usability work is moving under the QuestionPro UX brand. If you are a Trymata customer deciding whether to follow it there, or a team that was about to buy Trymata, the realistic alternatives in 2026 are Koji, Maze, Lyssna, Userbrain, Loop11, UXtweak, UserTesting and QuestionPro UX itself.
The short version: if you used Trymata to watch people complete tasks on your site, Loop11, Userbrain, Maze and Lyssna are the closest replacements. If you used it mostly to hear why people struggle, an AI-moderated interview platform like Koji gives you more of that for less money, in voice or text and in 28 languages.
What changed at Trymata
According to the announcement covered by Daily Research News Online, QuestionPro reached an agreement to merge with Trymata, its long-time sister company. Trymata had been owned by Survey Analytics, a QuestionPro division, for about a decade. Three details matter to buyers:
- The panel moves. Trymata's panel of roughly 25,000 usability testers is being integrated into QuestionPro's audience offering.
- Contracts are honoured. QuestionPro said it would honour existing Trymata contracts and that tests would work the same way in the near term.
- Pricing was reset. At announcement, QuestionPro said plans and prices for the combined product were "not yet" decided and would arrive with a beta in March 2026. We could not find a public QuestionPro UX price list as of October 2026, so expect a sales conversation.
For reference, Trymata's last published pricing was annual only. Its own FAQ described a Team plan at about $4,000 a year with 10 tester credits a month, and third-party listings put Enterprise between roughly $1,667 and $2,000 a month. None of that is guaranteed to survive the merger.
Why teams look for Trymata alternatives now
A merger is a natural moment to re-check what you actually use. Most teams that bought Trymata did so for one of three jobs:
- Task-based usability tests: recorded sessions of people trying to complete a flow, with think-aloud audio.
- Quick qualitative feedback: first impressions, confusion points and the reasons behind them.
- Access to a tester panel: so you did not have to recruit anyone yourself.
These jobs are now sold separately by different kinds of tools. The question to answer before you migrate is which of the three you need most, because no single tool is the cheapest at all of them.
The 8 best Trymata alternatives in 2026
1. Koji: best for the "why" behind usability problems
Koji is an AI-native research platform. Instead of recording a screen, an AI interviewer holds a real conversation with each participant by voice or text, asks unscripted follow-up questions when an answer is vague, and themes every conversation into a single report you can share with a public link. You can mix open questions with six structured question types (open-ended, scale, single choice, multiple choice, ranking and yes/no), so one study gives you both quotes and numbers.
What makes it a strong Trymata replacement:
- Recruitment is built in. Describe the audience on the Panel recruit tab and Koji finds participants across 130+ countries, showing the cost before you launch. Credits are set aside at launch and anything unused goes back to your balance. Panel recruitment needs a paid plan. See panel recruitment.
- Screening before the interview. Add screening questions, mark which answers qualify or rule someone out, and anyone who does not fit is turned away whatever link they came in by.
- 28 languages. Each participant picks their language on the welcome screen, and every answer lands in one report.
- Free previews. Take your own interview by text or voice before launch. Previews never use credits.
Pricing: Start free with 10 credits and no card. Insights is €29 a month with 29 credits; Interviews is €79 a month with 79 credits and 3 seats. A text interview costs 1 credit and a voice interview 3 credits, extra credits are €1, and low-quality conversations are never charged.
Where it falls short: Koji does not record screens or measure task success. If your stakeholders need a video of someone failing a checkout, pair Koji with one of the task-based tools below, or read our guide to AI usability testing for how teams combine the two.
2. Maze: best for prototype testing at scale
Maze is built around unmoderated tests of Figma prototypes and live sites, with click paths, misclick rates and success metrics. Third-party reviews put its Starter plan at about $99 a month, while Team and Organization pricing is quoted by sales; one purchase dataset cited by Usercall shows contracts averaging around $29,000 a year. Maze is quantitative first. You learn where people click, less about why.
3. Lyssna: best for fast design tests
Lyssna (formerly UsabilityHub) handles five-second tests, first-click tests, preference tests and prototype tests. Its Growth plan is listed at $165 a month billed annually or $199 monthly, and panel responses are billed separately by test length, roughly a credit per participant minute. It is quick and well designed, but most studies are short and structured.
4. Userbrain: closest to the Trymata workflow
Userbrain sells exactly what Trymata was known for: recorded remote sessions of real testers thinking aloud. Public plan names and prices have changed recently and sources disagree, so check its pricing page; third-party listings range from about $49 to €299 a month depending on plan, with panel testers either included per month or bought per session.
5. Loop11: best for published, all-in-one pricing
Loop11 publishes its prices, which is rare in this category. Its Rapid Insights plan is $199 a month (or $179 a month billed annually) with 5 seats, and Pro is $399 a month with heatmaps, clickstreams and path analysis. It supports moderated and unmoderated testing. Recruitment and moderation services sit outside the subscription.
6. UXtweak: best free tier
UXtweak bundles session recording, card sorting, tree testing and prototype testing. Its free plan includes 15 responses a month and one active study, and its Business plan is listed at about €92 a month billed annually. A good fit for teams that want many methods on a small budget.
7. UserTesting: best for enterprise video evidence
UserTesting remains the largest name in recorded usability research, with a large vetted panel and strong highlight-reel tooling. Prices are quote-only. Vendr's buyer data puts the median annual contract at about $40,000, with deals from roughly $12,000 to over $110,000. Worth it if you need enterprise governance and a lot of video; expensive if you do not.
8. QuestionPro UX: best if you want to stay
If your Trymata contract is working, the path of least effort is to follow it into QuestionPro UX, especially if you already use QuestionPro surveys. The combined product pairs Trymata's usability tools with QuestionPro's survey and audience features. The trade-off is uncertainty: pricing and packaging are still being set, and migrations mid-merger can be bumpy.
How to choose
| If you mostly need... | Pick |
|---|---|
| Recorded task sessions with think-aloud | Userbrain, Loop11 or UserTesting |
| Prototype click metrics | Maze or Lyssna |
| Many methods on a small budget | UXtweak |
| The reasons behind behaviour, at scale, in many languages | Koji |
| Minimal change from today | QuestionPro UX |
Two pieces of evidence help frame the decision. First, Nielsen and Landauer's classic model suggests that five users uncover about 85% of the usability problems that affect at least 31% of users on a given task, as MeasuringU explains. Task testing hits diminishing returns quickly, so you rarely need a big recorded-session budget. Second, the bottleneck has moved to understanding. In Qualtrics' 2025 market research trends study, 89% of researchers said they were already using AI tools regularly or experimentally (Research Live), and ESOMAR's latest industry figures show research software growing 11.5%, faster than any other part of the insights industry (ResearchWorld).
The practical setup many teams land on: five recorded task sessions in a cheap usability tool to find where the flow breaks, then thirty or more AI-moderated interviews in Koji to understand why, across segments and markets, without scheduling a single call. Our guide to unmoderated usability testing covers the first half; voice vs text interviews helps with the second.
Migrating off Trymata
- Export your recordings and notes first. Do it before your contract renews or the platform changes.
- Rebuild your screener. Most tools let you qualify or disqualify on answers. In Koji, screening questions run before every interview.
- Re-run one benchmark study in the new tool so you have a baseline that does not depend on the old panel.
- Decide who owns recruitment. If you relied on Trymata's testers, check panel reach and price per participant in the new tool before committing.
Try Koji as your Trymata replacement
If what you valued in Trymata was hearing real people explain what confused them, Koji does that conversation for you, by voice or text, with follow-up questions, and turns it into a shareable report the same day. Start free with 10 credits and no card at koji.so, and recruit from the panel when you are ready to scale.
