Framework
Eight criteria for choosing an AI customer insights platform
Eight criteria for comparing AI customer insights platforms: how deep the AI moderation goes, voice and text support, structured question types, methodology frameworks, quality scoring, real-time analysis, integrations including MCP, and pricing you can see up front. Use it as a scorecard when you draw up a shortlist. Koji is one of the end-to-end platforms it was written to compare.
Where this appears
What's in this framework
- AI moderation depth: Does the AI follow up on vague answers, or ask one canned question per page?
- Voice and text parity: Both modes, with the same moderator behaviour, and participants can pick one.
- Structured question types: Scales, choices and rankings asked in conversation but stored as values you can chart.
- Methodology frameworks: Questions follow a real method, such as the Mom Test or JTBD, which keeps leading questions out.
- Quality scoring: Low-effort or off-topic interviews get flagged without you reading every transcript.
- Real-time analysis: Themes build as interviews finish, so patterns show up after the first five.
- Integrations and agent access: Webhooks, CRM and Slack, plus MCP so AI assistants can query your research.
- Pricing you can see: Published prices and a free tier, so you can model real usage before you sign.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/ai-customer-insights-platform-buying-criteria"><img src="https://www.koji.so/visuals/ai-customer-insights-platform-buying-criteria/ai-customer-insights-platform-buying-criteria.png" alt="Framework of eight buying criteria for an AI customer insights platform, from moderation depth and voice support to quality scoring and pricing." width="1080" height="1171" /></a>
<p>Source: <a href="https://www.koji.so/visuals/ai-customer-insights-platform-buying-criteria">Eight criteria for choosing an AI customer insights platform</a>, Koji</p>
