Process
How to cut no-shows in B2B research
Six steps that cut no-shows when you interview busy business professionals: confirm straight away, remind them 48 hours and 2 hours before, over-recruit, make rescheduling easy and check the call logistics. For B2B studies the common rule of thumb is to recruit 12 to 14 people to secure 8 sessions. Async AI interviews in Koji skip the booking step altogether.
Where this appears
What's in this process
- Confirm right away: Send session details, the consent form and a calendar hold as soon as they agree.
- Remind them 48 hours before: This is when you catch most cancellations in time to fill the slot.
- Remind them 2 hours before: Include the meeting link, platform instructions and a warm note.
- Over-recruit on purpose: For B2B, invite 12 to 14 people to secure 8 sessions. Consumer studies need about 10 for 8.
- Make rescheduling easy: People who feel trapped just disappear. Give them a simple way to move the slot.
- Check the logistics: A wrong platform or a broken link is a top cause of no-shows in remote research.
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<a href="https://www.koji.so/visuals/b2b-research-no-show-prevention-steps"><img src="https://www.koji.so/visuals/b2b-research-no-show-prevention-steps/b2b-research-no-show-prevention-steps.png" alt="Process of six steps to reduce no-shows in B2B user research, from an instant confirmation and two reminders to over-recruiting 12 to 14 people for 8 sessions." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/b2b-research-no-show-prevention-steps">How to cut no-shows in B2B research</a>, Koji</p>
