Framework
The four categories of continuous discovery tools
A framework that sorts continuous discovery tools into four categories: AI-native interview platforms that run interviews without scheduling, participant recruiting, research repositories that keep findings searchable, and tools for mapping an opportunity solution tree. Teams usually need at least the interview platform and a repository to keep weekly interviews going. Koji covers the interview platform, stores transcripts, themes and reports, and can recruit from your own users or its panel.
Where this appears
What's in this framework
- AI-native interview platforms: Take scheduling and moderation off your plate: publish one link and the AI runs every interview by voice or text.
- Participant recruiting: In-product invites, panels for hard-to-reach audiences, and links shared in newsletters and communities.
- Research repositories: Where quotes, themes and answers live so the team can still find them six months later.
- Opportunity solution tree mapping: Whiteboards and linked databases that tie what you heard to what you test next.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/continuous-discovery-tools-four-categories"><img src="https://www.koji.so/visuals/continuous-discovery-tools-four-categories/continuous-discovery-tools-four-categories.png" alt="Framework of four kinds of continuous discovery tools: AI-native interview platforms, participant recruiting, research repositories and opportunity mapping." width="1200" height="777" /></a>
<p>Source: <a href="https://www.koji.so/visuals/continuous-discovery-tools-four-categories">The four categories of continuous discovery tools</a>, Koji</p>
