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Key figure

95% of enterprise AI pilots show no measurable ROI

Stat card: 95% of enterprise AI pilots produced no measurable return on investment, according to MIT research.
Adoption is near universal. Proven returns are not, which is the gap the rest of these numbers explain. Source: MIT NANDA, The GenAI Divide: State of AI in Business, 2025

A stat card for the MIT finding that 95% of enterprise AI pilots fail to produce measurable ROI. The figure counts pilots rather than mature deployments, so read it as a gap between how widely AI is deployed and how often its value has been shown. Product teams cite it when deciding where AI should go: speeding up documents, or improving the customer input decisions are built on.

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What's in this key figure

95% of enterprise AI pilots fail to produce measurable ROIIt counts pilots, not mature deployments, so read it as a gap between deployment and proven value.

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<p>Source: <a href="https://www.koji.so/visuals/mit-95-percent-ai-pilots-no-measurable-roi">95% of enterprise AI pilots show no measurable ROI</a>, Koji</p>