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Open-ended questions for product discovery

Nine questions on behavior, pain points and decisions

Question bank of nine open-ended product discovery interview questions in three groups: current behavior, pain points and decision-making.
Swap the bracketed parts for your own topic and use these as the spine of a discovery interview.

Nine open-ended questions for product discovery interviews, grouped by what they uncover: how people handle the problem today, where it hurts, and how they decided on a solution. Each one asks for a real past experience instead of an opinion. Replace the bracketed parts with your own topic. Koji's AI interviewer can ask questions like these and probe the answers across hundreds of conversations.

Where this appears

What's in this question bank

Current behavior

  1. Walk me through how you currently solve [problem].
  2. Tell me about the last time you felt frustrated trying to accomplish [goal].
  3. What is your current workaround for [problem]?

Pain points

  1. What is the hardest part of [process] for you?
  2. Tell me about a time when [process] really broke down.
  3. What do you wish existed that does not?

Decision-making

  1. Walk me through how you evaluated your options.
  2. What almost made you choose something different?
  3. What would make you switch to a different solution?

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<p>Source: <a href="https://www.koji.so/visuals/open-ended-product-discovery-interview-questions">Open-ended questions for product discovery</a>, Koji</p>