Framework
The RICE prioritization framework
RICE score = (Reach × Impact × Confidence) ÷ Effort
The four factors of the RICE prioritization framework, created by Sean McBride at Intercom: reach, impact, confidence and effort. Each one comes with the unit or scale teams use to score it, from users per quarter to person-months. Use it as a reference card in a roadmap session so everyone scores the same way. Customer interviews in Koji give you the evidence that moves the confidence score.
Where this appears
What's in this framework
- Reach: How many users or events it touches in a set period, such as users per quarter. Use the same unit and window for every idea.
- Impact: How much it moves the needle per user, on a fixed scale: 3 massive, 2 high, 1 medium, 0.5 low, 0.25 minimal.
- Confidence: How sure you are, as a percentage: 100% high, 80% medium, 50% low. Below 50% is a moonshot.
- Effort: Total work in person-months, estimated with engineering, design and QA. Two people for three months is 6.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/rice-prioritization-framework-four-factors"><img src="https://www.koji.so/visuals/rice-prioritization-framework-four-factors/rice-prioritization-framework-four-factors.png" alt="Framework showing the four RICE prioritization factors: reach, impact, confidence and effort, with the scale or unit used to score each one." width="1200" height="749" /></a>
<p>Source: <a href="https://www.koji.so/visuals/rice-prioritization-framework-four-factors">The RICE prioritization framework</a>, Koji</p>
