Reference table
Screener survey tools: three routes compared
A comparison of the three ways teams screen research participants: a form tool with branching followed by a booking link, the screener inside a recruiting platform, and screening questions built into the interview tool. It sets out cost, reach, how rules are enforced, where people drop out and which teams each route suits. Use it to pick a route before you write the screener. Koji is one example of an interview tool with built-in screening questions.
Where this appears
What's in this reference table
| Form plus booking link | Recruiting platform | Built into interview tool | |
|---|---|---|---|
| Examples | Google Forms, Tally, Typeform, Calendly routing forms | User Interviews, Respondent | Koji |
| Cost | Free or a form subscription | Per-participant fee plus incentive | Part of the interview tool |
| Who you can reach | Your own list and audience | The platform panel and your own list | Your own list, plus any panel the tool offers |
| Rule enforcement | Manual: you check answers | Enforced by the platform | Enforced at the start of every interview |
| Drop-off point | Between form and booking | Between approval and session | None between screening and interview |
| Best for | Small studies with your own users | Hard-to-find B2B or consumer audiences | Async interviews at volume |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/screener-survey-tools-three-routes-compared"><img src="https://www.koji.so/visuals/screener-survey-tools-three-routes-compared/screener-survey-tools-three-routes-compared.png" alt="Table comparing three ways to screen research participants: a form and booking link, a recruiting platform, and a screener in the interview tool." width="1200" height="922" /></a>
<p>Source: <a href="https://www.koji.so/visuals/screener-survey-tools-three-routes-compared">Screener survey tools: three routes compared</a>, Koji</p>
