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Six ways to make AI-written survey answers expensive

List of six research designs that make AI-written survey answers harder to fake, from live voice conversations to keeping raw recordings.
No design is immune, but these move the attack from free to costly

Six research design choices that raise the cost of faking or delegating answers to a language model: real-time spoken conversation, adaptive follow-up questions, questions about specific episodes, recruiting from your own customers, keeping raw recordings and reporting coverage counts. Use it as a checklist when you plan a study that relies on open-ended answers.

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What's in this guide

  1. Close the side channel with real time: A live spoken conversation removes the long, unseen pause a text box allows.
  2. Make the questions unpredictable: Follow-ups built from what the person just said can't be solved in advance.
  3. Ask for specifics only the customer has: Ask about episodes with a right answer in your own logs, not attitudes.
  4. Recruit from your own base: Customers verified by your billing system beat low-barrier open panels.
  5. Keep the raw recording: A stored recording and transcript can be audited. A spreadsheet row can't.
  6. Report coverage, not just proportions: Say 7 of 22 raised it unprompted. It holds up if a few answers are contaminated.

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