Reference table
Survey response rate benchmarks by channel
Typical survey response rates by survey type and channel, from internal employee surveys (60 to 80%) to B2B surveys (10 to 15%), with email link surveys at 15 to 20%. It is for anyone checking whether their response rate is normal for the way they send the survey. Compare your own rate with the row for your channel before you change the questions. Figures as reported by Pointerpro and Kantar.
Where this appears
What's in this reference table
| Survey type or channel | Typical response rate |
|---|---|
| Internal employee surveys | 60 to 80% |
| In-person surveys | About 57% |
| Mail surveys | About 50% |
| CSAT or transactional | 30 to 40% |
| In-app and SMS surveys | 25 to 40% |
| Email link surveys | 15 to 20% (25% or more is strong) |
| B2B surveys | 10 to 15% |
| General online surveys | 10 to 30% |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/survey-response-rate-benchmarks-by-channel"><img src="https://www.koji.so/visuals/survey-response-rate-benchmarks-by-channel/survey-response-rate-benchmarks-by-channel.png" alt="Table of typical survey response rates by channel, from 60 to 80% for employee surveys down to 10 to 15% for B2B surveys." width="1200" height="835" /></a>
<p>Source: <a href="https://www.koji.so/visuals/survey-response-rate-benchmarks-by-channel">Survey response rate benchmarks by channel</a>, Koji</p>
