Process
Plan an interview guide from goal to questions
Four layers, each one tracing back to the one above
A planning model for product managers, designers, founders and researchers writing a user interview guide. It starts from the decision the research must inform and works down to the questions, so every question earns its place. Use it before you write a script, then load the plan into Koji as a research brief to run the interviews.
Where this appears
What's in this process
- The decision: What this research will help someone decide, and who decides it.
- The research question: One question that fits on a sticky note. If it needs a paragraph, split the study.
- Topic areas: Three to five areas that together answer the research question.
- Questions and probes: Two to four open questions per topic, each with probes to go deeper.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/user-interview-guide-planning-goal-to-questions"><img src="https://www.koji.so/visuals/user-interview-guide-planning-goal-to-questions/user-interview-guide-planning-goal-to-questions.png" alt="Process for planning a user interview guide in four layers: decision, research question, three to five topic areas, then questions and probes." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/user-interview-guide-planning-goal-to-questions">Plan an interview guide from goal to questions</a>, Koji</p>
