TL;DR: Conveo and Koji are both AI-native customer research platforms that conduct moderated interviews and auto-synthesize the results — a genuine category shift away from static surveys. The difference is shape and access. Conveo is video-first and market-research-oriented, with multimodal analysis (tone, facial expression, behavior) and a panel-partner network, priced through sales for agencies and enterprise buyers. Koji is voice-and-chat-first, built around six structured question types and a transparent, self-serve plan you can start free today. If you need agency-grade video panels on an annual contract, look at Conveo. If you want to run a complete AI-moderated study this week without a sales call, Koji is the faster path.
Quick answer: which one should you pick?
- Choose Conveo if your work is classic market research — concept and ad testing with recruited video panels — and you want multimodal video analysis under an enterprise agreement, with budget to match.
- Choose Koji if you want to launch AI-moderated voice or chat interviews on demand, mix qualitative and quantitative questions in one study, and get a synthesized report in hours — on transparent pricing, no annual commitment.
Both replace the old "write a survey, wait, manually code the results" loop with AI that interviews and analyzes for you. The decision comes down to modality, audience, and how you want to buy.
What Conveo actually does
Conveo (a Y Combinator company that raised $5.3M) positions itself around "confident decisions in days with AI-led interviews." Its strengths are real and distinctly market-research-flavored:
- AI-led async video interviews — an AI moderator runs video conversations and adapts follow-ups across 50+ languages.
- Multimodal analysis — beyond transcription, Conveo interprets tone, facial expression, and behavior to read emotional nuance.
- Panel-partner network — integrations with eight panel providers (Respondent, User Interviews, Norstat, Bilendi, Sago, Rakuten, Forsta, Rally) plus BYO participants.
- Study assistant + Ask-Anything repository — helps structure design and quotas, and lets you query past studies like a collective memory.
Conveo is a strong choice for agencies and insights teams that live in video and recruited panels. Its trade-offs are access and breadth: pricing is sales-led (buyer references point to enterprise tiers in the tens of thousands per year), and the video-panel model is heavier than many product teams need for fast, iterative discovery.
What Koji actually does
Koji is built for speed and self-serve breadth:
- AI-moderated voice and chat interviews that adapt in real time, asking the dynamic follow-up a static survey never would. See AI-moderated interviews and voice vs text interviews.
- Six structured question types — open-ended, scale, single-choice, multiple-choice, ranking, and yes/no — in one study, so you capture quantifiable signal and the qualitative "why." See open-ended and multiple-choice questions.
- Automatic thematic analysis — every transcript is auto-coded and themes clustered across all conversations. See AI auto-tagging and thematic analysis.
- One-click reports + transcript chat — ask a question across 100 interviews and get a cited answer in seconds via chat with transcripts.
- Recruit and launch in minutes — pull participants from your product and go live the same day, 24/7, with no moderator bias.
From research question to synthesized, auto-coded insight in hours — with no research expertise required.
Head-to-head comparison
| Capability | Conveo | Koji |
|---|---|---|
| Primary modality | Async video | Voice + chat |
| Best fit | Agencies, market research | Product, founders, CX, marketing |
| Structured question types | Survey-style | 6 types in one study |
| Multimodal (facial/tone) analysis | Yes | Voice + text focus |
| Dynamic follow-up questions | Yes | Yes |
| Thematic analysis | Automatic | Automatic across every interview |
| Pricing | Sales-led / enterprise | Free (10 credits); €29/mo; €79/mo |
| Time to first study | Demo + onboarding | Minutes, self-serve |
| Annual contract required | Typically | No |
Pricing: the honest breakdown
Conveo does not publish transparent self-serve pricing. It runs a dual-tier model — pay-as-you-go plus enterprise — and buyer-reported references put enterprise tiers in the tens of thousands of dollars per year. That is a reasonable fit for an agency billing research to clients; it is a high bar for a product team that wants to validate one idea this week.
Koji is transparent and self-serve: a Free plan with 10 credits to run real interviews today, Insights at €29/month, Interviews at €79/month, and custom Enterprise. Voice interviews cost 3 credits, text costs 1, and a quality gate means only conversations scoring 3+ consume credits — you never pay for junk responses.
Where each one wins
Use Conveo when the deliverable is a polished, video-rich market-research report for a stakeholder or client, and recruited panels and multimodal cues matter more than speed or budget.
Reach for Koji when you need answers fast and often — continuous discovery, churn diagnosis, concept testing, or pricing research — and you want to mix scale questions with open-ended probing in a single study. Both platforms take data handling seriously; Koji documents its approach to interview data privacy and security and to bias and hallucination mitigation at the interview layer.
Switching from Conveo to Koji (or running both)
Teams typically move work to Koji for three reasons: speed, breadth of question types, and cost predictability. Because Koji is self-serve, there is no procurement cycle — you import a participant list or recruit from your product, publish a study link, and interviews start arriving the same day. Because every study can blend qualitative and quantitative prompts, you avoid running a separate survey alongside your interviews. And because the credit model only charges for conversations that clear a quality bar, your spend tracks usable insight rather than raw volume.
Conveo still earns its place for video-heavy, panel-recruited market research where multimodal cues like facial expression and tone are part of the deliverable. A practical split many teams land on: keep Conveo for quarterly, agency-style consumer studies, and use Koji for the weekly cadence of continuous discovery, win/loss conversations, and fast concept checks. The two are complementary — one is a deep, scheduled instrument; the other is an always-on research engine.
One more dimension increasingly matters: automation. Koji exposes its studies through an MCP server and API, so you can spin up interviews, pull transcripts, and generate reports directly from tools like Claude — wiring research into the workflows where your team already builds. As AI-moderated research becomes table stakes, the platforms that win are the ones that drop cleanly into an existing stack rather than sitting in a separate silo.
The bottom line
Conveo and Koji are on the same side of history: AI that interviews customers and synthesizes the findings, replacing the slow survey-and-code loop. Conveo optimizes for agency-grade video research on enterprise terms. Koji optimizes for speed, breadth of question types, and transparent access — so any team can run a real AI-moderated study today — and scale it the moment the signal proves out, without renegotiating a contract or waiting on a vendor onboarding queue.
Ready to run real customer interviews? Start with Koji free — 10 credits, no credit card, your first AI-moderated study live in minutes. Get from question to insight 10x faster, with no research expertise required.
