Typeform vs Tally (2026): The $0 vs Paid Form Builder Showdown

TL;DR: Tally is the genuinely free form builder — unlimited forms and unlimited responses on the free plan, plus conditional logic, calculated fields, file uploads, and Stripe payments, with Pro at just $29/month. Typeform wins on polish and respondent experience — its one-question-at-a-time design drives ~47% average completion (vs a ~21.5% norm) — but it prices by response volume, its free plan caps you at 10 responses/month, and Business is $99/month for 10,000 responses. For collecting form data, Tally wins on price; Typeform wins on feel. But both are static forms that can't probe why. Koji is the AI-native upgrade: AI-moderated interviews that adapt follow-ups in real time, starting free, then €29/month.

Typeform vs Tally at a glance

	Typeform	Tally	Koji
Best for	Brand-feel, completion	Free unlimited forms	Understanding the why
Free plan	10 responses/month	Unlimited forms & responses	10 credits
Entry paid	~$29/mo (100 responses)	$29/mo (Pro, unlimited)	€29/mo
Pricing model	By response volume	By feature tier	By credits (text 1 / voice 3)
Completion	~47% average	Standard form rates	Conversational, adaptive
Logic & payments	Paid tiers	Free (incl. Stripe)	Built-in structured Qs
Adaptive follow-ups	No	No	Yes — AI probes every answer

Tally: best for free, unlimited forms

Tally's pitch is simple and aggressive: the free plan is actually usable. You get unlimited forms, unlimited responses, conditional logic, calculated fields, file uploads, and Stripe payment collection — with no credit card required. Paid tiers (Pro $29/month, Business $89/month) add branding removal, team features, and advanced integrations.

Where it shines: bootstrappers and anyone who doesn't want to watch a response counter. There's no per-response tax.

Where it falls short: the editor is Notion-style and functional rather than cinematic; brand polish is a notch below Typeform.

Typeform: best for completion and brand feel

Typeform reinvented the form with one question at a time in a full-screen, conversational layout. That design measurably lifts completion — Typeform reports ~47% average completion, more than double the ~21.5% industry norm. It also ships a Creator AI builder and logic jumps as standard.

Where it shines: customer-facing forms where brand and experience matter — and where higher completion justifies the cost.

Where it falls short: it prices by responses, and the caps are steep — free is 10 responses/month, Basic (~$29/mo) is 100, and you need Business (~$99/mo) for 10,000. Limits apply across your whole account, not per form.

Pricing: Typeform vs Tally

Plan	Typeform	Tally
Free	10 responses/mo	Unlimited responses
Entry paid	~$29/mo (100 responses)	$29/mo (Pro, unlimited)
Higher tier	~$99/mo (10,000 responses)	$89/mo (Business)
Model	Per response volume	Per feature tier

The headline: Tally doesn't charge you more for collecting more. If volume is your concern, Tally wins outright. If respondent experience drives ROI, Typeform's completion lift can be worth the premium.

What both miss: forms can't ask "why"

Here's the limitation no pricing tier fixes: both are static form builders. They collect the closed answers you thought to ask for and cannot ask an adaptive follow-up. When a respondent gives a fascinating answer, the form simply advances — and you're left guessing at the reasoning.

And the why lives in open-ended questions, which are exactly the ones people skip. Benchmark data shows surveys with 10 open-ended questions complete more than 10 points lower than those with one (78% vs 88%), and the median survey completion rate sits around 81.9% only when questions stay light. So the more reasoning you ask a form for, the worse your data gets. Forms force a choice between completion and depth.

The AI-native upgrade: Koji

Koji keeps the structured data a form gives you and adds the conversation a form can't:

• AI-moderated voice & text interviews that probe every answer in real time — "what made you choose that?" — the follow-up no form can ask. (How AI interviewers work.)
• Six structured question types (open_ended, scale, single_choice, multiple_choice, ranking, yes_no) — so a single Koji study captures the quantitative numbers a form gives you and the qualitative why it can't. (Structured questions guide.)
• Automatic thematic analysis into a one-click report with quotes and patterns across hundreds of conversations. (Thematic analysis.)
• Fair pricing: text interviews cost 1 credit, voice 3, and a quality gate means only conversations scoring 3+ are charged. Starts free, then €29/month — no per-response tax.

Think of it as a conversational survey that actually listens — delivering insights in hours, not weeks, with no research expertise required.

When to use a form vs an AI interview

• Use Tally or Typeform for transactional data collection — registrations, orders, intake, RSVPs, simple feedback. Pick Tally for free unlimited volume, Typeform for brand-grade completion.
• Use Koji whenever the goal is to understand a decision — churn, discovery, concept testing, pricing, message testing — where the reasoning behind the answer matters more than the answer itself. See survey vs interview for where each fits.

Logic, payments, and integrations

Both tools handle the mechanics of a modern form, but they meter them differently. Tally ships conditional logic, calculated fields, answer piping, file uploads, and Stripe payments on the free plan — features Typeform reserves for paid tiers. Typeform counters with a more refined logic-jump builder, a Creator AI that drafts a full form from a prompt, and a larger native integration catalog (HubSpot, Slack, Google Sheets, Zapier, and more). If your form needs to take a payment or branch heavily without a subscription, Tally is unmatched on value; if it's a customer-facing centerpiece that must look and feel on-brand, Typeform's polish earns its price.

When forms stop being enough

Forms are perfect for collecting — a signup, an order, an RSVP, a quick rating. They struggle the moment you need to understand. A churn form tells you a customer left and which box they ticked ("too expensive"); it can't ask the follow-up that reveals the real reason ("I never got the onboarding email, so I never saw the value"). Research consistently shows stated reasons and real reasons diverge — and only a conversation surfaces the gap. That's the line where a survey vs interview decision matters, and where teams graduate from Typeform or Tally to an AI-moderated interview. With Koji you can even convert an existing Typeform survey to an AI interview and keep your questions — turning a static form into a conversation that probes every answer.

A real-world example: the churn form that lied

Picture a SaaS team running an exit survey in Typeform. The data looks clear: 60% of churned users select "too expensive," so the team plans a discount. But when those same users are interviewed, a different story emerges — most never reached the product's core value because onboarding stalled, and "price" was simply the easiest box to tick on the way out. The form captured a label; the interview captured the cause. This is the recurring trap of static forms: they record the answer a respondent is willing to click, not the reasoning behind it. Swapping that exit survey for a Koji AI-moderated interview — one that asks "what finally made you decide to leave?" and probes the response in the moment — turns an unactionable statistic into a fixable root cause. The form was cheaper; the interview was right. That's the ROI gap that separates collecting data from understanding customers.

The bottom line

Tally wins on price (free, unlimited), Typeform wins on experience (~47% completion) — but both are static forms that can't probe why. When the reasoning behind the response is the point, Koji's AI-moderated interviews deliver qualitative depth at survey scale, starting free.

Outgrown static forms? Start free with Koji and turn your next survey into an AI-moderated interview that actually asks why.