Interview Techniques
8 articles
Master the art of asking great questions, building rapport, probing for insights, and avoiding bias.
Active Listening Techniques for Research Interviews
Learn how to practice active listening during qualitative interviews to uncover deeper participant insights through reflection, paraphrasing, and strategic silence.
Probing and Follow-Up Questions: Going Deeper in Research Interviews
Learn the different types of probing questions — clarification, elaboration, and contrast — and when to use each to get richer qualitative data from your participants.
Avoiding Bias in Research Interviews
Understand the most common biases in qualitative research — confirmation bias, leading questions, and social desirability — and learn proven techniques to minimize their impact on your data.
Remote Interview Best Practices for Qualitative Research
Everything you need to run high-quality remote research interviews — from technical setup and rapport building to maintaining participant engagement over video, phone, or asynchronous channels.
User Interview Guide Template: How to Plan, Run, and Analyze Interviews
A practical template for creating user interview guides that produce consistent, actionable insights — whether you run 5 interviews or 500.
Empathy Interviews: Questions, Structure, and How to Run Them
An empathy interview goes deeper than a typical user interview — it surfaces the feelings, values, and mental models behind behavior. This guide explains how to structure and run empathy interviews that reveal what customers really experience.
In-Depth Interviews: The Complete Methodology Guide
Everything you need to plan, conduct, and analyze in-depth interviews — the gold standard of qualitative research.
Open-Ended Interview Questions: 100+ Examples and How to Use Them
A comprehensive library of open-ended interview questions for product discovery, UX research, customer feedback, employee experience, and more — plus how to write your own.