Flowchart
What to do after a round of validation interviews
A short decision flowchart for the end of a validation round. If the signals conflict, segment the interviews by role, company size or industry, since you may have talked to two kinds of customer. If most people did not describe the same painful problem, pivot the hypothesis. If they did, move on to exploring solutions. It turns validated, invalidated and unclear results into a next step.
Where this appears
What's in this flowchart
Start: A round of interviews is done
- Did you hear conflicting signals?
- No: go to 2.
- Yes: Segment the interviews. Split by role, company size or industry. You may have two customer types. Then go to 2.
- Did most people describe the same painful problem?
- Yes: go to 3.
- No: Pivot the hypothesis. Rethink the problem or the segment before you spend a day on product.
- Finish: Move on to solution exploration.
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<a href="https://www.koji.so/visuals/after-validation-interviews-pivot-or-proceed-flowchart"><img src="https://www.koji.so/visuals/after-validation-interviews-pivot-or-proceed-flowchart/after-validation-interviews-pivot-or-proceed-flowchart.png" alt="Flowchart for after validation interviews: segment if signals conflict, pivot if most did not share a painful problem, otherwise explore solutions." width="1200" height="966" /></a>
<p>Source: <a href="https://www.koji.so/visuals/after-validation-interviews-pivot-or-proceed-flowchart">What to do after a round of validation interviews</a>, Koji</p>
