Reference table
Carve-out customer research methods compared
A comparison of four ways to hear the customers of a carve-out before Day 1: AI-moderated interviews in Koji, consultant-led interviews, a customer survey and calls by the account team. It compares depth, time to results, scale, candour, consistency, how easily the study can be rerun at TSA exit, and the effort of analysis. Operating partners can use it to choose the method for each tier of accounts.
Where this appears
What's in this reference table
| Koji | Consultant-led interviews | Customer survey | Account team calls | |
|---|---|---|---|---|
| Depth | Open conversation with follow-ups | Deep, trained interviewer | Shallow, fixed answers | Varies by person |
| Time to results | Days to a few weeks | Several weeks | Days | Weeks, unrecorded |
| Scale | Dozens to hundreds | Tens | Hundreds | As many as the team has time for |
| Candour | Not their account manager | Independent | Anonymous but brief | Low: they are talking to their rep |
| Consistency | Same guide for every account | Varies by interviewer | Identical | Different every call |
| Rerun at TSA exit | Same guide, same questions | New engagement | Easy | Hard to compare |
| Analysis effort | Themes and quotes generated | Done by the firm | Manual for open text | Notes in the CRM, if any |
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<a href="https://www.koji.so/visuals/carve-out-customer-research-methods-compared"><img src="https://www.koji.so/visuals/carve-out-customer-research-methods-compared/carve-out-customer-research-methods-compared.png" alt="Table comparing Koji with consultant-led interviews, a customer survey and account team calls for carve-out customer research" width="1200" height="951" /></a>
<p>Source: <a href="https://www.koji.so/visuals/carve-out-customer-research-methods-compared">Carve-out customer research methods compared</a>, Koji</p>
