Process
The 7-step concierge MVP playbook
A seven-step playbook for validating a startup idea by delivering the service by hand to a small group of paying customers. It starts with a falsifiable hypothesis and ends with a decision to persevere, pivot or kill. Koji can run the post-delivery interviews so the learning does not depend on the founder's memory.
Where this appears
What's in this process
- Write the hypothesis: One sentence: target customer, price, outcome and underlying need.
- Set the falsifier: Decide in advance what evidence would prove you wrong.
- Recruit a tiny cohort: 5 to 15 customers from the real target segment.
- Deliver it yourself: Do every step by hand. Track time, questions and workarounds.
- Interview after delivery: A structured 30-minute interview each cycle, about past behavior.
- Persevere, pivot or kill: After 5 to 10 cycles, decide with the data.
- Document and share: Keep transcripts, themes and quotes in a research repository.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/concierge-mvp-seven-step-playbook"><img src="https://www.koji.so/visuals/concierge-mvp-seven-step-playbook/concierge-mvp-seven-step-playbook.png" alt="Process showing seven steps of a concierge MVP, from writing a hypothesis to a persevere, pivot or kill decision." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/concierge-mvp-seven-step-playbook">The 7-step concierge MVP playbook</a>, Koji</p>
