Comparison
Concierge MVP vs Wizard of Oz test
A concierge MVP delivers the service by hand and tells the customer so. A Wizard of Oz test hides the manual work behind an interface that looks finished. This comparison shows what differs and when to choose each. Founders running either can use Koji's AI interviews to capture what customers say afterward.
Where this appears
What's in this comparison
Concierge MVP
- Manual from start to finish
- The customer knows it is manual
- Fits when the question is whether people want it
Wizard of Oz test
- Manual back end, automated-looking front end
- The customer believes it is a finished product
- Fits when volume, not value, is the constraint
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<a href="https://www.koji.so/visuals/concierge-mvp-vs-wizard-of-oz-test"><img src="https://www.koji.so/visuals/concierge-mvp-vs-wizard-of-oz-test/concierge-mvp-vs-wizard-of-oz-test.png" alt="Comparison of a concierge MVP and a Wizard of Oz test: whether the customer knows the work is manual, how the product looks, and when each one fits." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/concierge-mvp-vs-wizard-of-oz-test">Concierge MVP vs Wizard of Oz test</a>, Koji</p>
