Question bank
Customer discovery questions for a first interview
Nine questions that ask about the past, not the future
Nine questions for a first customer discovery interview, grouped by what you are trying to learn: how they handled the problem last time, what it costs and how high it ranks, and who else you should talk to. They ask about past behaviour instead of opinions about your idea. Founders can paste them into an interview guide and use the last group to turn each call into the next introduction.
Where this appears
What's in this question bank
Their last time
- Walk me through the last time this came up.
- What did you do about it?
- What else have you tried?
What it costs and where it ranks
- What did that cost you, in time or money?
- Where does this sit among things you want fixed this quarter?
- What do you pay for today to deal with it?
The next person
- Who else struggles with this most?
- Would you introduce me to them?
- What should I have asked that I did not?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/customer-discovery-interview-questions-founders"><img src="https://www.koji.so/visuals/customer-discovery-interview-questions-founders/customer-discovery-interview-questions-founders.png" alt="Question bank of nine customer discovery questions in three groups: their last time, what it costs and where it ranks, and who to talk to next." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/customer-discovery-interview-questions-founders">Customer discovery questions for a first interview</a>, Koji</p>
