Process
A customer interview guide in four timed parts
A simple structure for a semi-structured customer interview: a short warm-up to build rapport, 15 to 20 minutes on your main research questions, a few targeted probes, and an open closing question. Use it as the skeleton for your first interview guide, whether a person or an AI interviewer runs the conversation. Koji's AI interviewer follows a guide like this and asks follow-ups on its own.
Where this appears
What's in this process
- Warm-up, 2 to 3 minutes: Build rapport with easy questions about their role and context.
- Core exploration, 15 to 20 minutes: Your main research questions, with planned follow-ups.
- Specific probes, 5 to 10 minutes: Questions about the features, concepts or decisions you want to check.
- Wrap-up, 2 to 3 minutes: An open closing question that catches anything you missed.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/customer-interview-guide-four-parts-with-timings"><img src="https://www.koji.so/visuals/customer-interview-guide-four-parts-with-timings/customer-interview-guide-four-parts-with-timings.png" alt="Process showing a customer interview guide in four timed parts: warm-up, core exploration, specific probes and wrap-up, with minutes for each part." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/customer-interview-guide-four-parts-with-timings">A customer interview guide in four timed parts</a>, Koji</p>
