Process
The hybrid model: AI and human customer interviews
A three-step way to combine AI-moderated and human interviews in one study. Run a large batch of AI interviews to find the patterns, follow up in person on the most interesting findings, then check your conclusions with a broader AI sample. It suits teams that want scale without giving up the judgment a person brings to a conversation. Koji runs the AI interview stages and groups the themes for you.
Where this appears
What's in this process
- AI for breadth: Run 50 to 100 AI interviews to find the patterns and themes.
- Human for depth: Hold 5 to 10 follow-up conversations on the most interesting findings.
- AI for validation: Test your conclusions with a broader sample.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/hybrid-ai-and-human-customer-interviews"><img src="https://www.koji.so/visuals/hybrid-ai-and-human-customer-interviews/hybrid-ai-and-human-customer-interviews.png" alt="Process showing the hybrid interview model in three steps: 50 to 100 AI interviews for breadth, 5 to 10 human follow-ups for depth, then AI to validate." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/hybrid-ai-and-human-customer-interviews">The hybrid model: AI and human customer interviews</a>, Koji</p>
