Process
The five stages of design thinking
The five stages of design thinking as Stanford's d.school frames them: empathize, define, ideate, prototype and test. Each stage gets a one-line job, and the last one notes that teams loop back when testing turns up something new. Use it to plan where research fits in a design project. Empathize is where interviews do most of the work, and Koji can run them as AI-moderated interviews.
Where this appears
What's in this process
- Empathize: Understand the people you're designing for through research.
- Define: Turn what you learned into a clear problem statement.
- Ideate: Generate a wide range of possible solutions.
- Prototype: Build quick, low-cost versions of the ideas.
- Test: Get feedback from real users, then loop back to an earlier stage when you need to.
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/design-thinking-five-stages-process"><img src="https://www.koji.so/visuals/design-thinking-five-stages-process/design-thinking-five-stages-process.png" alt="Process diagram of the five stages of design thinking: empathize, define, ideate, prototype and test, with teams looping back as they learn." width="1200" height="739" /></a>
<p>Source: <a href="https://www.koji.so/visuals/design-thinking-five-stages-process">The five stages of design thinking</a>, Koji</p>
