Key figure
How often AI assistants get the news wrong
The headline figure from News Integrity in AI Assistants, published by the European Broadcasting Union and the BBC in October 2025: across 3,113 questions in 14 languages, scored by professional journalists, 20% of AI assistant answers had significant accuracy problems. Outdated information was one of the most common causes. Useful for anyone explaining why brands should measure what buyers believe, not just what models say.
Where this appears
What's in this key figure
20% of AI assistant answers had significant accuracy problems in a study of 3,113 questionsJournalists from 22 public service media organisations in 18 countries scored the answers. Outdated information was one of the most common issues.
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<a href="https://www.koji.so/visuals/ebu-bbc-ai-assistant-accuracy-stat"><img src="https://www.koji.so/visuals/ebu-bbc-ai-assistant-accuracy-stat/ebu-bbc-ai-assistant-accuracy-stat.png" alt="Stat card: 20% of AI assistant answers had significant accuracy problems across 3,113 questions in the EBU and BBC study." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/ebu-bbc-ai-assistant-accuracy-stat">How often AI assistants get the news wrong</a>, Koji</p>
