Question bank
9 questions to ask your first buyers
Interview guide for founders handing sales to a first rep
Nine questions for interviewing the customers a founder closed personally, grouped into the buying story, doubts and proof, and the founder factor. Use them before hiring a first salesperson so the handover holds buyer words. Koji can ask them by voice or text and follow up on each answer.
Where this appears
What's in this question bank
The buying story
- What was happening in the weeks before you first looked for something like this?
- How did you first hear about us, and what did you do next?
- Who else got involved before you said yes, and what did each need to hear?
Doubts and proof
- Which of these almost stopped the purchase?
- What did you need to see before signing?
- How did you explain the decision to your boss, in your own words?
The founder factor
- If a salesperson ran our first call, how likely would you have been to buy (1 to 10)?
- What did we promise during the sale that you are still waiting for?
- What should we have asked you that we did not?
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<a href="https://www.koji.so/visuals/first-buyer-interview-questions-for-sales-handoff"><img src="https://www.koji.so/visuals/first-buyer-interview-questions-for-sales-handoff/first-buyer-interview-questions-for-sales-handoff.png" alt="Question bank of nine interview questions for early customers before a first sales hire: the buying story, doubts and proof, the founder factor." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/first-buyer-interview-questions-for-sales-handoff">9 questions to ask your first buyers</a>, Koji</p>
