Checklist
First customer interview checklist: 10 signs it went well
A ten-point checklist for scoring your first customer interview as soon as the call ends. It covers how much the participant talked, the quotes and past behaviors you captured, whether you held back the pitch, the probes and close you used, and how quickly you wrote the debrief. Six out of ten is a good first run. Koji also gives every AI-moderated interview a quality rating, so you can see which conversations went deep.
Where this appears
What's in this checklist
- The participant talked at least 70% of the time
- You captured at least 3 verbatim quotes
- You learned at least one specific past behavior you didn't know about
- Something surprised you or contradicted your assumption
- You didn't pitch your product in the first 20 minutes
- You used at least 2 non-leading probes
- You closed with: who else should I talk to?
- You wrote the debrief within 30 minutes of the call
- You have at least one new question for interview two
- You can say whether it moved your decision forward
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<a href="https://www.koji.so/visuals/first-customer-interview-checklist"><img src="https://www.koji.so/visuals/first-customer-interview-checklist/first-customer-interview-checklist.png" alt="Checklist of ten signs a first customer interview went well, from the participant talking 70% of the time to a debrief within 30 minutes." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/first-customer-interview-checklist">First customer interview checklist: 10 signs it went well</a>, Koji</p>
