Checklist
Survey design checklist: 10 checks before launch
A ten-point checklist to run before launching any survey. It covers tying the survey to a decision, cutting questions that don't serve it, neutral wording, complete answer options, labeled scales, keeping it under 10 minutes, piloting with 3 to 5 people, branching, an analysis plan and consent. It works for product, UX and customer surveys alike.
Where this appears
What's in this checklist
- Research objective is clearly defined and tied to a decision
- Every question serves the objective, and anything that doesn't is cut
- No leading, double-barreled or jargon-heavy questions
- Response options are exhaustive and mutually exclusive
- Scale directions are clearly labeled at both ends
- Survey takes under 10 minutes to complete
- Pilot tested with 3 to 5 target participants
- Branching logic skips irrelevant sections
- Analysis plan defined before launch
- Participant consent and data privacy handled
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<a href="https://www.koji.so/visuals/survey-design-checklist-ten-checks"><img src="https://www.koji.so/visuals/survey-design-checklist-ten-checks/survey-design-checklist-ten-checks.png" alt="Checklist of ten survey design checks before launch, from a clear objective and neutral wording to a pilot test, branching logic and consent." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/survey-design-checklist-ten-checks">Survey design checklist: 10 checks before launch</a>, Koji</p>
