Guide
Five beginner customer interview mistakes
Five mistakes people make in their first customer interviews, each with the fix: asking leading questions, talking too much, only talking to happy customers, not recording the session, and waiting for a perfect plan before starting. Use it as a quick review before your next interview or to coach a teammate. Koji's AI interviewer asks neutral follow-ups and keeps a transcript of every interview.
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What's in this guide
- Asking leading questions: Not 'Don't you think our onboarding is too complicated?' but 'Tell me about getting started with our product.'
- Talking too much: If you catch yourself explaining things or filling silences, pause and let the participant talk.
- Only talking to happy customers: Critics often have the most useful feedback. Seek out churned users, frustrated customers and people who chose a competitor.
- Not recording: Always record, with permission. You will miss important details if you rely on memory alone.
- Waiting too long to start: Your first interview won't be flawless, and that's fine. You get better with practice.
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<p>Source: <a href="https://www.koji.so/visuals/five-beginner-customer-interview-mistakes">Five beginner customer interview mistakes</a>, Koji</p>
