Process
Focus group discussion guide: 5 parts with timings
The structure of a focus group discussion guide in five parts with suggested timings: a 5 to 10 minute warm-up, 15 to 20 minutes on context, 30 to 40 minutes with the stimulus, a 20 to 30 minute deep dive and a 5 to 10 minute wrap. Moderators can use it to plan a two-hour session with 8 to 12 substantive questions. The same structure works for an AI-moderated interview guide in Koji.
Where this appears
What's in this process
- Warm-up, 5 to 10 min: Introductions and a low-stakes opening question.
- Context, 15 to 20 min: Their world, their workflow, their pain.
- Stimulus, 30 to 40 min: Show the concept, ad, prototype or brand and capture reactions.
- Deep dive, 20 to 30 min: Probe motivations, trade-offs and the words people use.
- Wrap, 5 to 10 min: Final thoughts, anything missing and blue-sky asks.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/focus-group-discussion-guide-five-parts"><img src="https://www.koji.so/visuals/focus-group-discussion-guide-five-parts/focus-group-discussion-guide-five-parts.png" alt="Process showing the five parts of a focus group discussion guide with timings: warm-up, context, stimulus, deep dive and wrap, across about two hours." width="1200" height="792" /></a>
<p>Source: <a href="https://www.koji.so/visuals/focus-group-discussion-guide-five-parts">Focus group discussion guide: 5 parts with timings</a>, Koji</p>
