Framework
Four signals to look for in a solution interview
Four signals a solution interview can produce, from least to most valuable: comprehension, excitement, pull, where the participant asks you for more, and behavioral commitment such as an email, deposit or introduction. After a round of interviews, count which signals you actually got. Koji reports each interview with its key findings and quotes, which makes it easier to see who showed pull and who committed.
Where this appears
What's in this framework
- Comprehension: They understood what it does without you explaining twice. If not, your positioning is broken.
- Excitement: They asked follow-up questions or offered use cases. Polite interest doesn't count.
- Pull, not push: They tried to get more information from you. The strongest qualitative sign of fit.
- Behavioral commitment: An email, a deposit, a calendar invite or an intro to a buyer. The only signal that survives optimism.
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<a href="https://www.koji.so/visuals/four-signals-in-a-solution-interview"><img src="https://www.koji.so/visuals/four-signals-in-a-solution-interview/four-signals-in-a-solution-interview.png" alt="Framework of four solution interview signals in rising order of value: comprehension, excitement, pull rather than push, and behavioral commitment." width="1200" height="752" /></a>
<p>Source: <a href="https://www.koji.so/visuals/four-signals-in-a-solution-interview">Four signals to look for in a solution interview</a>, Koji</p>
