Comparison
Hire a research firm or run it yourself
When a traditional market research company is worth it, and when it is not
A side-by-side of the cases that call for a traditional market research company and the cases where a team can run the study itself. Firms fit syndicated data, regulated industries and independent validation. Self-run AI interviews fit custom qualitative work with a tight budget or deadline. Use it as a quick check before you ask for a quote. Koji is one way to run the second kind of study.
Where this appears
What's in this comparison
Hire a research firm
- Syndicated or panel data at massive scale
- Regulated industries with strict compliance needs
- An independent third party for legal, M&A or board validation
Run it yourself with AI
- Custom qualitative insight, fast
- Your own customers, or a precisely recruited audience
- A real budget constraint and a real deadline
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/hire-research-firm-vs-run-it-yourself-comparison"><img src="https://www.koji.so/visuals/hire-research-firm-vs-run-it-yourself-comparison/hire-research-firm-vs-run-it-yourself-comparison.png" alt="Comparison of when to hire a traditional market research firm and when to run the study yourself with an AI-native platform." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/hire-research-firm-vs-run-it-yourself-comparison">Hire a research firm or run it yourself</a>, Koji</p>
