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Reference table

What instructor attire does to student perceptions

Five studies on formal and casual dress, competence and warmth

Table comparing five studies on instructor attire and student perceptions, showing each study's design and what students inferred from formal and casual dress.
Formal dress reads as competent, casual as warm, and behaviour counts for more than either Source: Oliver et al. 2021; Morris et al. 1996; Sebastian and Bristow 2008; Dunbar and Segrin 2012; Lavin et al. 2010

A summary of five studies on how what lecturers wear shapes what students think of them. Formal dress tends to raise perceived competence and casual dress perceived warmth, while preparation and attention to students matter more than either. Quality officers can use it when reading expertise and approachability items in course evaluations. Koji's course evaluation interviews follow up on ratings, so a competence score comes with the reason behind it.

What's in this reference table

StudyDesignWhat students inferred
Oliver, Marder, Erz and Kietzmann 2021Three experiments, 1,361 participantsFormal dress raised competence and lowered warmth, and both shaped evaluations
Morris, Gorham, Cohen and Huffman 1996Teaching assistants taught classes in three dress stylesFormal dress rated more competent, casual dress more sociable and extroverted
Sebastian and Bristow 2008Business students rated professor vignettesFormal dress read as more credible but less likeable, varying by gender
Dunbar and Segrin 2012Two instructors varied clothing and attention to studentsAttention to students mattered more than clothing
Lavin, Davies and Carr 2010Casual, business casual and professional dress comparedPreparation and knowledge drove credibility whatever the dress

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<p>Source: <a href="https://www.koji.so/visuals/instructor-attire-student-perception-studies">What instructor attire does to student perceptions</a>, Koji</p>