Question bank
JTBD switch interview questions by force
Eight open questions for a Jobs to Be Done switch interview, grouped by the four forces of progress: the push of the current situation, the pull of the new solution, anxiety about the change and the habit of the present. Use them with recent switchers, ideally within 90 days of the decision, and code the answers for the same four forces.
Where this appears
What's in this question bank
Push
- What was the thing that finally made you say 'enough' with your old approach?
- How long had that been bothering you before you decided to do something about it?
Pull
- When you first heard about the new solution, what specifically caught your attention?
- What did you hope would change by switching?
Anxiety
- What concerns did you have about switching? What was the biggest risk?
- Was there anything that almost stopped you from making the change?
Habit
- What was good enough about your old approach that you stuck with it as long as you did?
- What's the thing you miss most, if anything, about how you used to do it?
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<a href="https://www.koji.so/visuals/jtbd-switch-interview-questions-by-force"><img src="https://www.koji.so/visuals/jtbd-switch-interview-questions-by-force/jtbd-switch-interview-questions-by-force.png" alt="Question bank of eight Jobs to Be Done switch interview questions, two for each force: push, pull, anxiety and habit." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/jtbd-switch-interview-questions-by-force">JTBD switch interview questions by force</a>, Koji</p>
