Comparison
Neutral vs leading probing questions
How to probe without steering the participant

The biggest risk when probing is steering the participant toward the answer you expect. This comparison shows three leading probes that suggest an emotion, an answer or social pressure, next to three neutral probes that stay open and process-focused. Use it to check your own follow-ups before and after an interview.
Where this appears
What's in this comparison
Leading probes to avoid
- So that must have been really frustrating, right?
- Did you feel like the design was confusing?
- Most people find that feature useful, do you agree?
Neutral probes to use
- Tell me more about that.
- What was that experience like?
- How did you decide?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/neutral-vs-leading-probing-questions"><img src="https://www.koji.so/visuals/neutral-vs-leading-probing-questions/neutral-vs-leading-probing-questions.png" alt="Comparison of leading probes to avoid and neutral probes to use in research interviews, with three example questions for each." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/neutral-vs-leading-probing-questions">Neutral vs leading probing questions</a>, Koji</p>

