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Packaging change interview questions

Question bank for packaging change interviews in three sections: how they use the feature today, what the plan is worth to them, and how the change would land.
Eight questions to reuse, in order

Eight interview questions for pricing and monetization teams to ask customers before moving a feature between tiers or into AI credits. They start with real use of the feature, move to what the plan is worth and a price question, and end with how the change and its notice would land. Ask a follow-up on why after each one. In Koji the ranking, choice, price test and fairness questions become structured questions with an AI follow-up.

Where this appears

What's in this question bank

How they use it today

  1. Walk me through the last time you used [feature]. What happened next?
  2. When you chose your plan, what made it the right one for you?
  3. Put the parts of your plan in order of how much you would miss them.

What the plan is worth

  1. Is there anything in your plan you pay for and rarely use?
  2. If [feature] were only in the higher plan, what would you most likely do?
  3. How likely would you be to buy the higher plan, with [feature], at this price?

How the change would land

  1. If this change came with 60 days of notice, how fair would it feel?
  2. If your plan changed, what would you want us to tell you, and who else needs to hear it?

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<p>Source: <a href="https://www.koji.so/visuals/packaging-change-interview-questions">Packaging change interview questions</a>, Koji</p>