Bar chart
Hybrid pricing at software companies, 2025 to 2026
Bar chart from Kyle Poyar's 2026 State of B2B Monetization survey of about 230 software and AI companies. The share using a hybrid model (a seat price with usage or AI credits on top) rose from 25% to 37% in a year, and the share letting customers choose between several pricing models rose from 21% to 29%. Pricing and monetization teams can use it to show why packaging decisions now come up every year. Koji helps teams interview customers before a packaging change goes live.
Where this appears
What's in this bar chart
| A year earlier | 2026 | |
|---|---|---|
| Hybrid pricing model | 25% | 37% |
| Offer several pricing models | 21% | 29% |
Survey of about 230 software and AI companies, April to May 2026.
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<a href="https://www.koji.so/visuals/software-companies-hybrid-pricing-2025-2026"><img src="https://www.koji.so/visuals/software-companies-hybrid-pricing-2025-2026/software-companies-hybrid-pricing-2025-2026.png" alt="Bar chart comparing software companies a year earlier and in 2026: hybrid pricing rose from 25% to 37%, and offering several pricing models from 21% to 29%." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/software-companies-hybrid-pricing-2025-2026">Hybrid pricing at software companies, 2025 to 2026</a>, Koji</p>
