Question bank
Price increase interview questions for customer success

Ten interview questions for customer success teams rolling out a price increase, in two sets. The first five run before the announcement and ask about value, budget approval and alternatives without mentioning price. The second five run after the letter and ask how it landed, how likely the account is to renew and what would feel fair. Paste them into any interview tool, or into a Koji study.
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What's in this question bank
Wave 1: value, before the news
- Tell me about the last time the product made a real difference to your work.
- If you had to explain to your CFO what you get for what you pay, what would you say?
- How essential is the product to your team today, from 1 to 10?
- Who approves this renewal, and what do they look at?
- If it disappeared tomorrow, what would you use instead?
Wave 2: reaction, after the letter
- When you read our pricing update, what was your first reaction?
- Did the letter explain what you get for the new price?
- How likely are you to renew at the new price, from 1 to 10?
- Are you planning to look at alternatives because of this?
- What would make this change feel fair to you?
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<a href="https://www.koji.so/visuals/price-increase-rollout-interview-questions"><img src="https://www.koji.so/visuals/price-increase-rollout-interview-questions/price-increase-rollout-interview-questions.png" alt="Question bank for price increase rollout interviews: five value questions to ask before the announcement and five reaction questions to ask after it." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/price-increase-rollout-interview-questions">Price increase interview questions for customer success</a>, Koji</p>

