Reference table
Ways to test pricing power in due diligence
Koji, a pricing consultancy, expert calls and survey or conjoint, side by side
A comparison of four ways a deal team can test pricing power before signing: AI-moderated interviews with a price test in Koji, a pricing consultancy, expert network calls, and a survey or conjoint study. It compares them on the reasons behind the price, the demand curve, time, scale, consistency, who runs it and reuse after close. Each has a place; conjoint is strongest for feature and price trade-offs at scale.
Where this appears
What's in this reference table
| Koji | Pricing consultancy | Expert network calls | Survey or conjoint | |
|---|---|---|---|---|
| Reasons behind the price | Follow-up on every answer | Deep, from senior staff | Deep, but from experts, not customers | Little or none |
| Demand curve | Price test with reasons | Usually, via a survey | No | Yes, conjoint is the strongest |
| Time to results | Days to three weeks | Weeks | Days per call, booked one by one | One to three weeks |
| Scale | Dozens to hundreds | Tens of interviews | A handful to tens | Hundreds |
| Consistency | Same guide for everyone | Varies by interviewer | Varies by call | Identical |
| Who runs it | Your deal team | The firm | Your team, on each call | A research specialist |
| Reuse after close | Duplicate the study | New engagement | New calls | Rerun the survey |
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<a href="https://www.koji.so/visuals/pricing-power-diligence-methods-compared"><img src="https://www.koji.so/visuals/pricing-power-diligence-methods-compared/pricing-power-diligence-methods-compared.png" alt="Table comparing Koji, a pricing consultancy, expert network calls and survey or conjoint studies for testing pricing power in due diligence" width="1200" height="898" /></a>
<p>Source: <a href="https://www.koji.so/visuals/pricing-power-diligence-methods-compared">Ways to test pricing power in due diligence</a>, Koji</p>
