Guide
Six product decisions that are really equivalence claims
No-difference decisions that usually rest on a non-significant result
A list of six common product decisions that quietly claim two things are the same: sunsetting a feature, migrating a platform, matching a competitor price, swapping a vendor or AI model, merging segments and claiming accessibility parity. Each is usually decided on a non-significant result when it needs an equivalence test with a bound set in advance. Use it to spot these decisions in your own roadmap. In Koji, the bound can go into the study brief before fielding.
Where this appears
What's in this guide
- Sunsetting: Removing this feature will not hurt satisfaction.
- Platform migration and redesign: The new version performs as well as the old one.
- Pricing parity: Moving to the competitor price point will not change perceived value.
- Vendor or model swaps: The cheaper model gives answers of the same quality.
- Segment collapsing: Enterprise and mid-market want the same thing, so we can run one roadmap.
- Accessibility and localisation parity: The experience is equally good for screen reader users.
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<a href="https://www.koji.so/visuals/product-decisions-that-are-equivalence-claims"><img src="https://www.koji.so/visuals/product-decisions-that-are-equivalence-claims/product-decisions-that-are-equivalence-claims.png" alt="List of six product decisions that claim no difference: sunsetting, migration, pricing parity, vendor or model swaps, merging segments and accessibility parity." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/product-decisions-that-are-equivalence-claims">Six product decisions that are really equivalence claims</a>, Koji</p>
