Bar chart
Share of product pages rated decent or good, by platform
A bar chart from Baymard Institute's product page benchmark, built on more than 30,000 manually scored usability assessments across 155+ sites. Only 48% of desktop, 38% of mobile and 36% of app product pages scored decent or good. It matters for returns because the gaps are mostly missing information, such as the return policy or the total order cost, that leaves shoppers buying on a wrong assumption.
Where this appears
What's in this bar chart
| Rated decent or good | |
|---|---|
| Desktop | 48% |
| Mobile | 38% |
| App | 36% |
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<a href="https://www.koji.so/visuals/product-page-ux-rated-decent-desktop-mobile-app"><img src="https://www.koji.so/visuals/product-page-ux-rated-decent-desktop-mobile-app/product-page-ux-rated-decent-desktop-mobile-app.png" alt="Bar chart of product pages Baymard Institute rated decent or good: 48% on desktop, 38% on mobile and 36% in apps." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/product-page-ux-rated-decent-desktop-mobile-app">Share of product pages rated decent or good, by platform</a>, Koji</p>
