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Bar chart

Research demand and AI use, Maze 2026 survey

Bar chart of three findings from Maze's 2026 survey: 69% use AI in some studies, 66% saw research demand grow and 22% say research is essential to strategy.
More asks, more AI, and research is moving closer to strategy Source: Maze, Future of User Research Report, 2026

Three headline figures from Maze's Future of User Research Report 2026, a survey of nearly 500 researchers, designers and product professionals: 69% use AI in at least some studies, 66% say demand for research grew in the past 12 months, and 22% say research is essential to strategy, up from 8%. Use it to show why research teams need faster ways to measure changes such as a redesign.

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What's in this bar chart

Share of respondents
Use AI in at least some studies69%
Say research demand grew in 12 months66%
Say research is essential to strategy22%

Survey of nearly 500 researchers, designers and product professionals.

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<a href="https://www.koji.so/visuals/user-research-demand-and-ai-use-maze-2026"><img src="https://www.koji.so/visuals/user-research-demand-and-ai-use-maze-2026/user-research-demand-and-ai-use-maze-2026.png" alt="Bar chart of three findings from Maze's 2026 survey: 69% use AI in some studies, 66% saw research demand grow and 22% say research is essential to strategy." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/user-research-demand-and-ai-use-maze-2026">Research demand and AI use, Maze 2026 survey</a>, Koji</p>