Process
Redesign before-and-after study timeline
A six-step schedule for measuring whether a redesign worked, counted back from launch day: choose the measure, run a baseline with active users, share the low scores, launch and wait, re-measure the same people four to eight weeks later, then compare. Written for UX researchers running the study alone or with a designer. Koji runs both rounds as AI-moderated interviews with the score and the reasons together.
Where this appears
What's in this process
- Six weeks before: choose the measure: Pick the redesigned area, the core task, the score and what counts as a win.
- Five weeks before: run the baseline: Interview active users of that area. Close it before any beta or announcement.
- Four weeks before: share the low scores: Send the reasons behind the low scores to design while some are still fixable.
- Launch, then wait: Don't interview in the first two weeks. You'd be measuring surprise.
- Four to eight weeks after: round 2: Same people, same questions, same mode.
- Compare and send the readout: Compare scores per person, read what moved and share it with the team.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/redesign-before-after-study-timeline"><img src="https://www.koji.so/visuals/redesign-before-after-study-timeline/redesign-before-after-study-timeline.png" alt="Six-step timeline for a redesign before-and-after study, from choosing the measure six weeks before launch to sharing the comparison eight weeks after." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/redesign-before-after-study-timeline">Redesign before-and-after study timeline</a>, Koji</p>
